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Serious Creativity
Serious Creativity
Nov 23, 2024 6:05 AM

Author:Edward de Bono

Serious Creativity

If you want to be the best, focus on your most valuable asset: the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

Reviews

The master of creative thinking

—— Independent on Sunday

Gentle but incisive ... [Handy's] voice is a reassuring, challenging presence. We should continue to listen to it.

—— Management Today

This book will get you thinking.

—— Daily Telegraph

Compelling and scalable.

—— Edge

Strong and original... It is impossible not to be impressed and a little daunted by so much energy and wisdom.

—— Irish Independent

Wise words, succinctly put – the work of a master.

—— Peter Cook , HR Zone

Still full of insights into the ever-changing world of work... Challenging received opinion, as he has done for decades.

—— Peter Day , BBC World Service

A fierce manifesto for radical political, corporate and social change.

—— The Financial Times

In this book Handy encourages us to think differently about organisational structures. He presents engaging, cogent arguments about the organisations that we know today in sectors such as politics, education, business and how they will need to be very different in 20 years’ time.

—— Marketing Week

Jeff Sutherland is the master of creating high-performing teams. The subtitle of this book understates Scrum’s impact. If you don’t get three times the results in one-third the time, you aren’t doing it right!

—— Scott Maxwell, Founder & Senior Managing Director, OpenView Venture Partners

Jeff Sutherland used the common-sense but seldom-applied principles of the quality movement, user-centered design, and lean development to come up with a process that dramatically increases productivity while reducing employees’ frustrations with the typical corporate nonsense. This book is the best description I’ve seen of how this process can work across many industries. Senior leaders should not just read the book—they should do what Sutherland recommends.

—— Jeffrey Pfeffer, Professor, Stanford Business School and c-author of The Knowing-Doing Gap

Groundbreaking…Will upend people’s assumptions about how productive they can actually be…Here Jeff Sutherland discloses to the non-tech world the elegantly simple process that programmers and Web developers have been using since he invented Scrum, showing how a small, empowered, and dedicated team can deliver significantly higher quality work at a faster pace through introspection, iteration, and adaptation.

—— Michael Mangi, Senior V.P. of Interactive Technology, Social@Ogilvy

This book will change the way you do everything. Even better, it will help you feel good in the process. Just read it, and get more done.

—— Arnold V. Strong, CEO of BrightNeighbor.com, and Colonel, US Army Reserve

This deceptively simple system is the most powerful way I've seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book.

—— Leo Babauta, creator of Zen Habits

A rip-roaring read.

—— People Management

Every manager should read it.

—— Scottish Business Insider

Makes you rethink the fundamentals of successful management.

—— Flight Time

Whether you’re building schools in a third world country, teaching a classroom full of elementary students, or building websites, Scrum is highly effective because it matches many of the instincts that drive human nature; as Sutherland put it in his book, “Happiness is not complacent. It is a process, not a result.”

—— Speckyboy

If there was a Nobel Prize for management, and if there was any justice in the world, I believe that the prize would be awarded, among others, to Jeff Sutherland, Ken Schwaber and Mike Cohn for their contributions to the invention of Scrum.

—— Forbes magazine
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