Author:Edward de Bono
If you want to be the best, focus on your most valuable asset: the power of your creative mind
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:
be creative on demand with de Bono's step-by-step approach
add value to ideas and turn them into financial assets
boost creativity with the power of lateral thinking
break free from old ways of thinking with creative challenging
The master of creative thinking
—— Independent on SundayGentle but incisive ... [Handy's] voice is a reassuring, challenging presence. We should continue to listen to it.
—— Management TodayThis book will get you thinking.
—— Daily TelegraphCompelling and scalable.
—— EdgeStrong and original... It is impossible not to be impressed and a little daunted by so much energy and wisdom.
—— Irish IndependentWise words, succinctly put – the work of a master.
—— Peter Cook , HR ZoneStill full of insights into the ever-changing world of work... Challenging received opinion, as he has done for decades.
—— Peter Day , BBC World ServiceA fierce manifesto for radical political, corporate and social change.
—— The Financial TimesIn this book Handy encourages us to think differently about organisational structures. He presents engaging, cogent arguments about the organisations that we know today in sectors such as politics, education, business and how they will need to be very different in 20 years’ time.
—— Marketing WeekJeff Sutherland is the master of creating high-performing teams. The subtitle of this book understates Scrum’s impact. If you don’t get three times the results in one-third the time, you aren’t doing it right!
—— Scott Maxwell, Founder & Senior Managing Director, OpenView Venture PartnersJeff Sutherland used the common-sense but seldom-applied principles of the quality movement, user-centered design, and lean development to come up with a process that dramatically increases productivity while reducing employees’ frustrations with the typical corporate nonsense. This book is the best description I’ve seen of how this process can work across many industries. Senior leaders should not just read the book—they should do what Sutherland recommends.
—— Jeffrey Pfeffer, Professor, Stanford Business School and c-author of The Knowing-Doing GapGroundbreaking…Will upend people’s assumptions about how productive they can actually be…Here Jeff Sutherland discloses to the non-tech world the elegantly simple process that programmers and Web developers have been using since he invented Scrum, showing how a small, empowered, and dedicated team can deliver significantly higher quality work at a faster pace through introspection, iteration, and adaptation.
—— Michael Mangi, Senior V.P. of Interactive Technology, Social@OgilvyThis book will change the way you do everything. Even better, it will help you feel good in the process. Just read it, and get more done.
—— Arnold V. Strong, CEO of BrightNeighbor.com, and Colonel, US Army ReserveThis deceptively simple system is the most powerful way I've seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book.
—— Leo Babauta, creator of Zen HabitsA rip-roaring read.
—— People ManagementEvery manager should read it.
—— Scottish Business InsiderMakes you rethink the fundamentals of successful management.
—— Flight TimeWhether you’re building schools in a third world country, teaching a classroom full of elementary students, or building websites, Scrum is highly effective because it matches many of the instincts that drive human nature; as Sutherland put it in his book, “Happiness is not complacent. It is a process, not a result.”
—— SpeckyboyIf there was a Nobel Prize for management, and if there was any justice in the world, I believe that the prize would be awarded, among others, to Jeff Sutherland, Ken Schwaber and Mike Cohn for their contributions to the invention of Scrum.
—— Forbes magazine