An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit.

From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit.

How do you make money when cyberspace is heaving with freeloaders who expect to get their news, games, software and music free? Nicholas Lovell offers a new business orthodoxy: he reckons the key to online commerce is a curve

Arresting. Lovell argues his case colourfully and fluently

Business is changing. The days of one-size fits all are over. From pay-what-you-want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers.

Before reading this book, I was behind the curve. Now, I'm behind The Curve - as a supporter of Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value

Dazzlingly funny and evocative . . . conjures up a world before corporate suits took over, when rubbishy films played all day in smoke-filled cinemas and stars would do a quick advert for a wad of cash. It’s also the most tender and genuine story of a bizarre and complicated relationship . . .anyone who loves film and brilliant writing should invest in this slice of British culture

A fierce manifesto for radical political, corporate and social change.

In this book Handy encourages us to think differently about organisational structures. He presents engaging, cogent arguments about the organisations that we know today in sectors such as politics, education, business and how they will need to be very different in 20 years’ time.

Jeff Sutherland is the master of creating high-performing teams. The subtitle of this book understates Scrum’s impact. If you don’t get three times the results in one-third the time, you aren’t doing it right!

Jeff Sutherland used the common-sense but seldom-applied principles of the quality movement, user-centered design, and lean development to come up with a process that dramatically increases productivity while reducing employees’ frustrations with the typical corporate nonsense. This book is the best description I’ve seen of how this process can work across many industries. Senior leaders should not just read the book—they should do what Sutherland recommends.

Groundbreaking…Will upend people’s assumptions about how productive they can actually be…Here Jeff Sutherland discloses to the non-tech world the elegantly simple process that programmers and Web developers have been using since he invented Scrum, showing how a small, empowered, and dedicated team can deliver significantly higher quality work at a faster pace through introspection, iteration, and adaptation.

This book will change the way you do everything. Even better, it will help you feel good in the process. Just read it, and get more done.

This deceptively simple system is the most powerful way I've seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book.

A rip-roaring read.

Every manager should read it.

Makes you rethink the fundamentals of successful management.

Whether you’re building schools in a third world country, teaching a classroom full of elementary students, or building websites, Scrum is highly effective because it matches many of the instincts that drive human nature; as Sutherland put it in his book, “Happiness is not complacent. It is a process, not a result.”

If there was a Nobel Prize for management, and if there was any justice in the world, I believe that the prize would be awarded, among others, to Jeff Sutherland, Ken Schwaber and Mike Cohn for their contributions to the invention of Scrum.