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As Per My Previous Email ...
As Per My Previous Email ...
Apr 20, 2025 12:29 AM

Author:Steve Burdett

As Per My Previous Email ...

Change your outlook. Win at work.

Boss every Pass-Agg office situation ever with this hilarious survival guide.

Spending most of our lives at work, it's no wonder tensions run high. We've all been cc'd (code for 'this isn't my problem'), we've all received the 'thanks in advance' (code for 'you don't have a choice') and we've all relished the moment when we can send the 'As per my previous' (code for 'see the email I already sent, you moron').

Includes:

Subject Field Stresses

The Passive-aggressive Art of Copying In

Culling of the Dear: Salutations!

'Hope You're Well...': and other rage-inducing Opening Lines

Direct Mail: Getting to the Point

XXXX: Navigating Awkward Sign offs and Signatures

Double-O Nothing: Weird and Pointless Out Of Office

This laugh-out-loud book translates the most unbelievable Pass-Agg, rage-inducing things we say and do on office email, what they say about the sender, and offers helpful lines so you will always win at work.

Reviews

Not just an engrossing read--it's bursting with practical insights. Ozan Varol's dazzling debut might change how you approach problems. Houston, this book has solutions

—— Adam Grant, betselling author of ORIGINALS

Thinking like a rocket scientist is not rocket science! Packed with witty writing, insightful advice, and invigorating stories, this must-read book will change the way you see the world--and empower you to change the world itself

—— Susan Cain, New York Times-bestselling author of QUIET

When the stakes are high, the unknowns are threatening, and the problems seem insurmountable, you need a superhero - which means you need Ozan Varol. He'll show you how to master the cognitive skills of a rocket scientist. And by the time you finish reading his endlessly fascinating book, your thinking will be bigger, better, and bolder

—— Daniel H. Pink, betselling author of WHEN, DRIVE, and A WHOLE NEW MIND

You're smarter than you think. Ozan Varol makes a compelling case for each of us to level up and to contribute at a level we've talked ourselves out of

—— Seth Godin

The rocket scientists I know are among the biggest dreamers the world has ever seen. Ozan Varol has written a fascinating, practical, and mind-expanding book about how we can all benefit from thinking like a rocket scientist. This book will help you make your own seemingly crazy moonshot a reality

—— Julian Guthrie, New York Times-bestselling author of HOW TO MAKE A SPACESHIP and ALPHA GIRLS

Ozan Varol is like Nassim Taleb meets Daniel Kahneman

—— Clara Shih, Board Member of Starbucks; CEO of Hearsay Social

I love Ozan Varol. He's a brilliant mind, a warm and kind heart, and the exact type of spirit we need putting resilient vibes into the world right now

—— Neil Pasricha, New York Times-bestselling author of Book of Awesome

Smart and witty, Varol's masterful analysis explains complicated scientific principles and connects them to ordinary life for a mainstream audience

—— Publishers Weekly

How Instagram defied the odds to become one of the most culturally defining apps of the decade . . . Unprecedented exclusive access.

—— SILICON VALLEY’S MOST ANTICIPATED BOOKS OF 2020 , FORBES

A deep-dive into the social media platform we all love.

—— BOOKS YOU ABSOLUTELY NEED TO ADD TO YOUR READING LIST IN 2020 , COSMOPOLITAN

A vibrant play-by-play [account] . . . Irresistible drama . . . Frier is willing to find the cracks in Instagram's glossy appearance.

—— NPR

One of my favorite books of recent months . . . A meticulously reported, beautifully told story.

—— Casey Newton , THE VERGE

A comprehensive new history . . . Intriguing

—— DAILY TELEGRAPH

Inside the darker side of Instagram

—— EVENING STANDARD

Instagram has reshaped how we eat, shop, talk and present ourselves. In No Filter . . . Sarah Frier offers a rare glimpse into how the company came to be a formidable force in the tech industry.

—— BEST TECH BOOKS OF 2020 , MASHABLE

A lively and revealing account of how the world came to see itself through [Instagram founder] Mr Systrom's lens . . . The tale of nerds who struck gold offers glimpses of Silicon Valley's weirdness.

—— THE ECONOMIST

No Filter offers an engaging account of how tech founders' ideals inevitably have to be squared with making profits.

—— WALL STREET JOURNAL

A fascinating business story - but also much more than that . . . Frier is a skilled reporter and an astute and sensitive cultural observer. No Filter is a vital read for anyone seeking to understand the incredible power Silicon Valley executives exercise over us, and the opaque, unpredictable and undemocratic mechanisms by which they do so.

—— New Statesman

A vivid portrait of clashing Silicon Valley egos

—— Best Books of the Year: Business , Financial Times

Officially, this is the tale of the photo-sharing app Instagram, but it's also a wider story of Silicon Valley - the fragile egos, the feuds, the deals done around fire pits . . . Mark Zuckerberg is the book's sometimes cartoonish villain, ending staff meeting with the cry: "Domination!"

—— Business Books of the Year , SUNDAY TIMES

No Filter is a topical and well-reported account of the rise of Instagram and its takeover by Facebook. But it also tackles two vital issues of our age: how Big Tech treats smaller rivals and how social media companies are shaping the lives of a new generation.

—— Roula Khalaf, Editor of the FINANCIAL TIMES

Bloomberg reporter Sarah Frier chronicles the rise of photo-sharing social network Instagram, from when it was still a location-based app named "Burbn" to the ad-driven juggernaut it is today . . . Frier deftly streamlines from multiple interviews with some of the most high-profile executives, venture capitalists, and most-followed celebrities on Instagram

—— The 10 Best Business Books of 2020 , Fortune

Congressional documents may have told us why Mark Zuckerberg thought he needed to buy Instagram, but No Filter is the inside story of the company that Facebook actually bought. Sarah Frier's book is the definitive account that bridges the gaps between the company Instagram was born as, the company that eventually sold to Facebook for $1 billion, and the company we know today. The intrigue of this origin story will only grow as the status of Instagram - as a brand within Facebook and a player in our daily lives - is sure to change in the decade ahead.

—— Favourite Business Books of 2020 , YAHOO FINANCE

Utterly brilliant . . . It is so fascinating because it works at two levels: there's the personal story of these two founders making it up as they go along . . . and then there's the bigger story of Silicon Valley itself, and the unstoppable pressure to grow and go viral . . . [Frier] explores how Instagram changed society in terms of influencers, and also in terms of what it does to us, when we see these heavily filtered images of perfection in other people's lives - and this is really worth thinking about.

—— Extraordinary Business Book Club

Examines the all-pervasive impact of Instagram and what it says about today's society.

—— Independent.ie
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