What explains Coca-Cola's worldwide market dominance? David Butler and Linda Tischler argue that it's a result of attention to design details at every level of the organization, in every product line, in every country, by every employee. Whatever the size of your enterprise, you'll find in this book a master class in problem-solving, in cross-cultural marketing, and in decision-making

Big and fast, complex and focused, large scale and agile. These seem like oxymorons in the world of business innovation. Using examples from the history of Coca-Cola, Butler and Tischler show how it is possible to embrace these tensions through the use of design. Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours

Butler has considerable insight and perspective to offer any business ... a worthwhile read

A handy blueprint for how any company can use design to stay ahead of the competition

[Design to Grow] is about how Coke uses design, not only to create packaging and retail shelving for retailers from Walmart to tiny African shops, but as a framework for its management practices and relations with suppliers and customers ... All this is in keeping with Coca-Cola's history of staying ahead

A rare look into the workings of Coke and how it has stayed ahead of the competition by remaining agile

Filled with useful tips . . . [Highlights] tangible lessons from a diverse range of interesting people, and I like to read a chapter every now and then to get inspired.

Closely reported and brilliantly written … highly entertaining… Exemplary in its clarity… this story is full of surprises as well

This is the definitive history of a media revolution… I was hooked late into the night… There are lots of big lessons here… it is the story of all creative industries, and in the end, the internet itself

You need to get hold of Stephen Witt's jaundiced, whip-smart, superbly reported and indispensable How Music Got Free

Fascinating… An engrossing story… surely the year's most important music book

Astonishing

Enthralling

An accomplished first book… So compelling

Lucid, page-turning, engaging… A cross between a nail-biting true-crime story and the type of blow-by-blow books penned by Bob Woodward… Deeply sourced and dramatic

Witt's first book has great strengths — primarily that he is a natural storyteller, with an eye for character and the ability to digest large amounts of technical detail, and turn it into a colourful tale

Scorching investigative history of how the music industry found itself staring catastrophe in the face... Full of colourful characters... Essential reading for anyone who cares about the future of our creative industries

This is a riveting account of greed, huge characters and the collapse of a kind of empire, and will be the benchmark by which future books are judged

The richest explanation to date about how the arrival of the MP3 upended almost everything about how music is distributed, consumed and stored

A rare thing… Compulsively readable

Definitive exploration of the turmoil the music industry has experiences in the last 20 years

A surprisingly engaging guide

Remarkable

Hats off to Witt…because the book he’s delivered is sensational: lucid, informative, breathlessly exciting, with the pounding narrative tempo of a first-class thriller

Witt brings the many-layered tale to vibrant life

Witt’s sharp prose and pace grips... His narrative hurtles like a thriller toward the “sin cleansing” development of iTunes and the profit shift from recorded to live music. It is – in both senses – a ripping yarn

One of the most gripping investigative books of the year - my mind reels at who will play Glover in the inevitable movie adaptation

An exhaustive and entertaining account of how digital music piracy started, what effect it had on the industry and who was involved

Jaundiced, whip-smart, superbly reported and indispensable

Brilliant… Witt's account is every bit as riveting as a thriller… Required reading for anybody interested in how we came to consume music today

It’s a truly terrific read. Thoughtful, compelling, action-packed (surprisingly), utterly robust and guaranteed to be one of those nonfictions you rip through as if it was a novel by your favourite author

Excellent

A terrific tale of music piracy at the dawn of the digital era

The collapse of the music industry, thanks to the emergence of the internet and illegal downloading, is told here with all the urgency and colour of a thriller

Witt tells the captivating and tense story of how the digital music revolution transformed the music industry, and made criminals out of many of us. Read it to learn all about a landmark moment in music and technology that still affects us today.

His book is a tour de force, delving into the criminal underworld of hackers and pilferers as well as the complacent corporate boardroom

A must-read. It flows like a captivating novel.

A terrific book… Rich and fascinating.

Page-­turner about how piracy nearly destroyed the established music industry.

A great read.

Brilliant.

Witt skillfully and thoroughly documents this “warez” scene of file sharers… Absolutely enthralling, and occasionally cinematic.

Beautifully told.