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Essentialism
Essentialism
Apr 20, 2025 12:29 AM

Author:Greg McKeown

Essentialism

The life-changing international bestseller that started a global movement - now updated with the new 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS

Have you ever found yourself struggling with information overload?

Have you ever felt both overworked and underutilised?

Do you ever feel busy but not productive?

If you answered yes to any of these, the way out is to become an Essentialist.

In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of 'We can have it all' and 'I have to do everything' and replacing it with the pursuit of 'the right thing, in the right way, at the right time'.

By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter.

Using the experience and insight of working with the leaders of the most innovative companies and organisations in the world, McKeown shows you how to put Essentialism into practice in your own life, so you too can achieve something great.

Reviews

Incredibly helpful … one of the few books that I revisit on a regular basis

—— Tim Ferriss

Greg McKeown’s excellent new book is a much-needed antidote to the stress, burnout and compulsion to “do everything,” that infects us all. It is an essential read for anyone who wants to regain control of their health, wellbeing, and happiness

—— Arianna Huffington

Do you feel it, too? That relentless pressure to sample all the good things in life? To do all the 'right' things? The reality is, you don’t make progress that way. Instead, you’re in danger of spreading your efforts so thin that you make no impact at all. Greg McKeown believes the answer lies in paring life down to its essentials. He can’t tell you what’s essential to every life, but he can help you find the meaning in yours.

—— Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE

Entrepreneurs succeed when they say "yes" to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying "no" to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards

—— Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 NYT bestseller THE START-UP OF YOU

Essentialism holds the keys to solving one of the great puzzles of life: how can we do less but accomplish more? A timely, essential read for anyone who feels overcommitted, overloaded, or overworked—in other words, everyone. It has already changed the way that I think about my own priorities, and if more leaders embraced this philosophy, our jobs and our lives would be less stressful and more productive. So drop what you’re doing and read it.

—— Adam Grant, Wharton professor and bestselling author of GIVE AND TAKE

As a self-proclaimed "maximalist" who always wants to do it all, this book challenged me and improved my life. If you want to work better, not just less, you should read it too.

—— Chris Guillebeau, NYT bestselling author of THE $100 STARTUP

Great design takes us beyond the complex, the unnecessary and confusing, to the simple, clear and meaningful. This is as true for the design of a life as it is for the design of a product. With Essentialism, Greg McKeown gives us the invaluable guidebook for just such a project.

—— Tim Brown, CEO of IDEO

A voice we must pay attention to, and a must-read for anyone who has never felt good enough (ahem: that’s everyone).

—— Susie Moore, Life Coach and Advice Columnist, author of What if It Does Work Out?

Who the F says you have to be a good girl, ask permission, pay your dues, punch in, clock out, stick with one hair color, live the kind of life where a bean bag is “company culture” and you have to label your yogurt? Whoever says it, Ash Ambirge has a simple reply – and you’ll find yourself raising a finger, too.

—— Laura Belgray, author of Talking Shrimp

Gutsy, bright and filled with the perfect blend of instruction, inspiration and irreverence, this book makes you realize that it really is all possible – even for those of us who've been knocked around in life, don’t fit the “standard mold” and truly despise green juice.

—— Jenny Foss, Founder & CEO of JobJenny.com & LinkedIn Learning Author

Ash’s writing might make you quit your job, start a whole new life, and feel braver than you’ve ever felt before.

—— Jamie Varon, founder of Shatterboxx

A voice of originality in a world with too little of it

—— Seth Godin

Highly recommended

—— Vishen Lakhiani, ‘The Mind Valley Podcast’

Inside the darker side of Instagram

—— EVENING STANDARD

Instagram has reshaped how we eat, shop, talk and present ourselves. In No Filter . . . Sarah Frier offers a rare glimpse into how the company came to be a formidable force in the tech industry.

—— BEST TECH BOOKS OF 2020 , MASHABLE

A lively and revealing account of how the world came to see itself through [Instagram founder] Mr Systrom's lens . . . The tale of nerds who struck gold offers glimpses of Silicon Valley's weirdness.

—— THE ECONOMIST

No Filter offers an engaging account of how tech founders' ideals inevitably have to be squared with making profits.

—— WALL STREET JOURNAL

A fascinating business story - but also much more than that . . . Frier is a skilled reporter and an astute and sensitive cultural observer. No Filter is a vital read for anyone seeking to understand the incredible power Silicon Valley executives exercise over us, and the opaque, unpredictable and undemocratic mechanisms by which they do so.

—— New Statesman

A vivid portrait of clashing Silicon Valley egos

—— Best Books of the Year: Business , Financial Times

Officially, this is the tale of the photo-sharing app Instagram, but it's also a wider story of Silicon Valley - the fragile egos, the feuds, the deals done around fire pits . . . Mark Zuckerberg is the book's sometimes cartoonish villain, ending staff meeting with the cry: "Domination!"

—— Business Books of the Year , SUNDAY TIMES

No Filter is a topical and well-reported account of the rise of Instagram and its takeover by Facebook. But it also tackles two vital issues of our age: how Big Tech treats smaller rivals and how social media companies are shaping the lives of a new generation.

—— Roula Khalaf, Editor of the FINANCIAL TIMES

Bloomberg reporter Sarah Frier chronicles the rise of photo-sharing social network Instagram, from when it was still a location-based app named "Burbn" to the ad-driven juggernaut it is today . . . Frier deftly streamlines from multiple interviews with some of the most high-profile executives, venture capitalists, and most-followed celebrities on Instagram

—— The 10 Best Business Books of 2020 , Fortune

Congressional documents may have told us why Mark Zuckerberg thought he needed to buy Instagram, but No Filter is the inside story of the company that Facebook actually bought. Sarah Frier's book is the definitive account that bridges the gaps between the company Instagram was born as, the company that eventually sold to Facebook for $1 billion, and the company we know today. The intrigue of this origin story will only grow as the status of Instagram - as a brand within Facebook and a player in our daily lives - is sure to change in the decade ahead.

—— Favourite Business Books of 2020 , YAHOO FINANCE

Utterly brilliant . . . It is so fascinating because it works at two levels: there's the personal story of these two founders making it up as they go along . . . and then there's the bigger story of Silicon Valley itself, and the unstoppable pressure to grow and go viral . . . [Frier] explores how Instagram changed society in terms of influencers, and also in terms of what it does to us, when we see these heavily filtered images of perfection in other people's lives - and this is really worth thinking about.

—— Extraordinary Business Book Club

Examines the all-pervasive impact of Instagram and what it says about today's society.

—— Independent.ie
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