Home
/
Non-Fiction
/
Fewer, Bigger, Bolder
Fewer, Bigger, Bolder
Apr 26, 2025 6:28 AM

Author:Sanjay Khosla,Mohanbir Sawhney

Fewer, Bigger, Bolder

Fewer, Bigger, Bolderwill teach you how to make billions by scaling back, expanding less and betting bigger. It's a game-changing book that couldn't be more timely. Or more needed.

In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions. Every quarter became a mad dash to find yet another short-term revenue boost, but failed to deliver what was really needed: sustainable and profitable growth. There had to be a better way - an alternative to the scramble for mindless expansion.

The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. No matter how big the company or how difficult the economic environment, managers who use this seven-step program (Focus7) will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Given the right incentives, they will be able to produce astonishing results in amazingly short time frames.

Fewer, Bigger Bolder crosses the usual boundaries of strategy, execution, people, and organization. Its framework shows how you can drive growth by targeting resources against priorities, simplifying your operations, and unleashing the potential of your people.

That's exactly what Khosla accomplished for Kraft's developing markets, which enjoyed profitability increases of 50 percent. Sawhney discovered a similar formula for stellar results when advising a portfolio of businesses from Fortune 500 giants to technology start-ups. Together they challenge the conventional wisdom about growth, and prove that going Fewer, Bigger, Bolder can transform businesses of any size.

As president of Kraft Foods' developing markets, Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across over sixty countries. Since 2013, he has been serving as a management consultant, a senior fellow at Northwestern University's Kellogg School of Management, and a senior adviser at BCG.

Professor Mohanbir Sawhney is a globally recognized scholar, teacher, speaker, and consultant in business innovation, technology marketing, and digital marketing. He directs the Center for Research in Technology & Innovation at the Kellogg School of Management.

Richard Babcock is a writer and teacher in Chicago. He was the longtime editor of Chicago magazine.

Reviews

An excellent practical road map to sustained, profitable growth.

—— James M. Kilts, former vice chairman, The Procter and Gamble Company; former chairman and CEO, The Gillette Company

Fewer, Bigger, Bolder is an outstanding book! A must-read for any executive in any industry in any part of the world.

—— Adi Godrej, chairman, The Godrej Group

A convincing account of the power of persuasive counterargument to those who argue that growth is best achieved through a constant 'mindless' expansion.

—— Paul Polman, CEO, Unilever

Both authors represent academic rigor and hands-on practical experience. This is a rare find: a book about business that's full of proven and practical wisdom but exhilarating with it.

—— Sir Martin Sorrell, CEO, WPP

A breakthrough blueprint for growth, this book is about the transformational payback that comes from investment in your workforce.

—— Tony Vernon, CEO, Kraft Foods Group, Inc.

This is the sort of book that should be prescribed as a pick-me-up on the NHS...Film Freak is gold-plated writing: uproarious, then dark, and surprisingly moving. Above all it's a fabulous evocation of a London, and a way of life, now almost gone for ever. *****

—— Mail on Sunday

Dazzlingly funny and evocative . . . conjures up a world before corporate suits took over, when rubbishy films played all day in smoke-filled cinemas and stars would do a quick advert for a wad of cash. It’s also the most tender and genuine story of a bizarre and complicated relationship . . .anyone who loves film and brilliant writing should invest in this slice of British culture

—— Daily Mail

A fierce manifesto for radical political, corporate and social change.

—— The Financial Times

In this book Handy encourages us to think differently about organisational structures. He presents engaging, cogent arguments about the organisations that we know today in sectors such as politics, education, business and how they will need to be very different in 20 years’ time.

—— Marketing Week

Jeff Sutherland is the master of creating high-performing teams. The subtitle of this book understates Scrum’s impact. If you don’t get three times the results in one-third the time, you aren’t doing it right!

—— Scott Maxwell, Founder & Senior Managing Director, OpenView Venture Partners

Jeff Sutherland used the common-sense but seldom-applied principles of the quality movement, user-centered design, and lean development to come up with a process that dramatically increases productivity while reducing employees’ frustrations with the typical corporate nonsense. This book is the best description I’ve seen of how this process can work across many industries. Senior leaders should not just read the book—they should do what Sutherland recommends.

—— Jeffrey Pfeffer, Professor, Stanford Business School and c-author of The Knowing-Doing Gap

Groundbreaking…Will upend people’s assumptions about how productive they can actually be…Here Jeff Sutherland discloses to the non-tech world the elegantly simple process that programmers and Web developers have been using since he invented Scrum, showing how a small, empowered, and dedicated team can deliver significantly higher quality work at a faster pace through introspection, iteration, and adaptation.

—— Michael Mangi, Senior V.P. of Interactive Technology, Social@Ogilvy

This book will change the way you do everything. Even better, it will help you feel good in the process. Just read it, and get more done.

—— Arnold V. Strong, CEO of BrightNeighbor.com, and Colonel, US Army Reserve

This deceptively simple system is the most powerful way I've seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book.

—— Leo Babauta, creator of Zen Habits

A rip-roaring read.

—— People Management

Every manager should read it.

—— Scottish Business Insider

Makes you rethink the fundamentals of successful management.

—— Flight Time

Whether you’re building schools in a third world country, teaching a classroom full of elementary students, or building websites, Scrum is highly effective because it matches many of the instincts that drive human nature; as Sutherland put it in his book, “Happiness is not complacent. It is a process, not a result.”

—— Speckyboy

If there was a Nobel Prize for management, and if there was any justice in the world, I believe that the prize would be awarded, among others, to Jeff Sutherland, Ken Schwaber and Mike Cohn for their contributions to the invention of Scrum.

—— Forbes magazine
Comments
Welcome to zzdbook comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Copyright 2023-2025 - www.zzdbook.com All Rights Reserved