Author:Niran Vinod,Damola Timeyin
Introducing the new ‘How To…’ series from #Merky Books: unlock your potential with our short, practical pocket-sized guides.
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How to Build It: Grow Your Brand
In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity?
This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with some of the world's most renowned brands, How to Build It will set you on the road from nowhere to everywhere.
Written by Niran Vinod and Damola Timeyin
Foreword by Nando's
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Designed to inspire and encourage readers to unlock their potential and provoke change, the How To series offers a new model in publishing, helping to break down knowledge barriers and uplift the next generation.
Creatively presented and packed with clear, step-by-step, practical advice, this series is essential reading for anyone seeking guidance to thrive in the modern world. Curate your bookshelf with these collectible titles.
A masterpiece. This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I've read in years
—— Derek Sivers, founder of CDbaby.com and bestselling author of Anything You WantNo matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game
—— Kevin Kelly, founding executive editor of Wired and bestselling author of The InevitableFile this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business
—— Seth Godin, bestselling author of This Is MarketingI've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman
—— David Allen, bestselling author of Getting Things DoneFundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 500 company, this book will help you succeed
—— John Mang, Vice President of Japan Fabric & Home Care, Procter & GambleThis book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better
—— Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins UniversityIf you're thinking of starting a business, this book will radically increase your confidence. If you're already running a business, this book will help you identify weaknesses in your systems to get better results. If you're thinking about plunging yourself into debt to get an MBA, this book will challenge you to your core. Are you more interested in becoming a better businessperson, or having a document to hang on your wall to impress people?
—— Daniel Joshua Rubin, Playwright and Portrait ArtistI graduated with an MBA in 2005 before I encountered The Personal MBA, but I still felt like I didn't know anything about business. In retrospect, I wish I had read this book before enrolling in an MBA program-it would've helped me be more mindful while completing my degree. Who knows . . . I might have skipped the MBA completely. This is easily the best foundational business book available.
—— Roger Hui, Technical Account Manager, RedHat, Inc.I used the mental models in this book to create a profitable business in less than four weeks. Josh quickly dispels many mistaken beliefs about entrepreneurship, and his guidance has made me vastly more productive and successful, and my life more fulfilling.
—— Evan Deaubl, President and CEO, Tic Tac Code, LLCThese concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can't afford to miss this book.
—— Tim Grahl, Founder and CEO, Out:think GroupAfter one hour with Josh, I immediately used his advice to bring in an extra $120,000 this year. These simple principles are astoundingly effective.
—— Dan Portnoy, Founder and CEO, Portnoy Media GroupFrank and supportive advice for anyone going through what is a shitty time, and filled with strategies on how to emerge from it
—— Steven Haines, author of How to Go to WorkHighly recommended
—— Vishen Lakhiani, ‘The Mind Valley Podcast’Inside the darker side of Instagram
—— EVENING STANDARDInstagram has reshaped how we eat, shop, talk and present ourselves. In No Filter . . . Sarah Frier offers a rare glimpse into how the company came to be a formidable force in the tech industry.
—— BEST TECH BOOKS OF 2020 , MASHABLEA lively and revealing account of how the world came to see itself through [Instagram founder] Mr Systrom's lens . . . The tale of nerds who struck gold offers glimpses of Silicon Valley's weirdness.
—— THE ECONOMISTNo Filter offers an engaging account of how tech founders' ideals inevitably have to be squared with making profits.
—— WALL STREET JOURNALA fascinating business story - but also much more than that . . . Frier is a skilled reporter and an astute and sensitive cultural observer. No Filter is a vital read for anyone seeking to understand the incredible power Silicon Valley executives exercise over us, and the opaque, unpredictable and undemocratic mechanisms by which they do so.
—— New StatesmanA vivid portrait of clashing Silicon Valley egos
—— Best Books of the Year: Business , Financial TimesOfficially, this is the tale of the photo-sharing app Instagram, but it's also a wider story of Silicon Valley - the fragile egos, the feuds, the deals done around fire pits . . . Mark Zuckerberg is the book's sometimes cartoonish villain, ending staff meeting with the cry: "Domination!"
—— Business Books of the Year , SUNDAY TIMESNo Filter is a topical and well-reported account of the rise of Instagram and its takeover by Facebook. But it also tackles two vital issues of our age: how Big Tech treats smaller rivals and how social media companies are shaping the lives of a new generation.
—— Roula Khalaf, Editor of the FINANCIAL TIMESBloomberg reporter Sarah Frier chronicles the rise of photo-sharing social network Instagram, from when it was still a location-based app named "Burbn" to the ad-driven juggernaut it is today . . . Frier deftly streamlines from multiple interviews with some of the most high-profile executives, venture capitalists, and most-followed celebrities on Instagram
—— The 10 Best Business Books of 2020 , FortuneCongressional documents may have told us why Mark Zuckerberg thought he needed to buy Instagram, but No Filter is the inside story of the company that Facebook actually bought. Sarah Frier's book is the definitive account that bridges the gaps between the company Instagram was born as, the company that eventually sold to Facebook for $1 billion, and the company we know today. The intrigue of this origin story will only grow as the status of Instagram - as a brand within Facebook and a player in our daily lives - is sure to change in the decade ahead.
—— Favourite Business Books of 2020 , YAHOO FINANCEUtterly brilliant . . . It is so fascinating because it works at two levels: there's the personal story of these two founders making it up as they go along . . . and then there's the bigger story of Silicon Valley itself, and the unstoppable pressure to grow and go viral . . . [Frier] explores how Instagram changed society in terms of influencers, and also in terms of what it does to us, when we see these heavily filtered images of perfection in other people's lives - and this is really worth thinking about.
—— Extraordinary Business Book ClubExamines the all-pervasive impact of Instagram and what it says about today's society.
—— Independent.ie