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How To Make Big Money In Your Own Small Business
How To Make Big Money In Your Own Small Business
Apr 19, 2025 9:19 AM

Author:Jeffrey J Fox

How To Make Big Money In Your Own Small Business

With only about half of small businesses still trading after the first three years, setting up and surviving as an entrepreneur can be a tough game. Bestselling author Jeffrey Fox has come up with a winning formula for small-business owners to guarantee themselves commercial success and, what is more, how to make big money in the process.

This book offers simple, practical and unique advice on every aspect of running a small business, from how to get start-up money to staying in profit. Fox also provides more creative and quirky insights into how to be successful such as why you should:

--not to work from home

--hire an ex-paperboy instead of a Harvard graduate

--pick up paperclips but overspend on your customers.

Whether you're already a small-business owner or are simply contemplating becoming one, this guide is essential reading.

Reviews

An indispensable handbook

—— Robert Joss, Dean Emeritus, Stanford Graduate School of Business

Carolyn's guidance on culture has served me well over many years, with excellent results, and this book captures the essence of her approach extremely well. I recommend the book to all who want a practical approach to improving their culture. The chapter on Mergers & Acquisitions has been particularly valuable for my executive team.

—— Marc Allera, Chief Commercial Officer, EE

The people and culture of an organisation are truly the most critical assets; they also cannot be easily replicated, if at all. This book provides the guidelines to allow executives to manage their culture more actively, providing practical explanations of how culture works and what can be done to accelerate change.

—— Laura McKeaveney, Global Head of HR, Novartis Pharma

Packed with energy and enthusiasm and a "can-do" attitude, Walking the Talk transforms the dream of change into an everyday reality. A must-read for any manager embarking on the journey of cultural change.

—— Professor Lynda Gratton, London Business School

Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful.

—— Dan Heath, co-author of The Power of Moments, Made to Stick, Switch, and Decisive

To quote one of my colleagues, "Don't get ready, get started." Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint.

—— Tim Brown, CEO of IDEO and author of Change by Design

Still full of insights into the ever-changing world of work... Challenging received opinion, as he has done for decades.

—— Peter Day , BBC World Service

A fierce manifesto for radical political, corporate and social change.

—— The Financial Times

In this book Handy encourages us to think differently about organisational structures. He presents engaging, cogent arguments about the organisations that we know today in sectors such as politics, education, business and how they will need to be very different in 20 years’ time.

—— Marketing Week

You need to get hold of Stephen Witt's jaundiced, whip-smart, superbly reported and indispensable How Music Got Free

—— Washington Post

Fascinating… An engrossing story… surely the year's most important music book

—— Independent

Astonishing

—— Guardian

Enthralling

—— Sunday Times

An accomplished first book… So compelling

—— Economist

Lucid, page-turning, engaging… A cross between a nail-biting true-crime story and the type of blow-by-blow books penned by Bob Woodward… Deeply sourced and dramatic

—— Scott Timberg , Literary Review

Witt's first book has great strengths — primarily that he is a natural storyteller, with an eye for character and the ability to digest large amounts of technical detail, and turn it into a colourful tale

—— Financial Times

Scorching investigative history of how the music industry found itself staring catastrophe in the face... Full of colourful characters... Essential reading for anyone who cares about the future of our creative industries

—— The Bookseller

This is a riveting account of greed, huge characters and the collapse of a kind of empire, and will be the benchmark by which future books are judged

—— Jamie Atkins, 4 stars , Record Collector

The richest explanation to date about how the arrival of the MP3 upended almost everything about how music is distributed, consumed and stored

—— Dwight Garner , New York Times

A rare thing… Compulsively readable

—— Andrew Orlowski , Register

Definitive exploration of the turmoil the music industry has experiences in the last 20 years

—— Daily Mail

A surprisingly engaging guide

—— Rachel Farrow , UK Press Syndication

Remarkable

—— Ed Power , Irish Independent

Hats off to Witt…because the book he’s delivered is sensational: lucid, informative, breathlessly exciting, with the pounding narrative tempo of a first-class thriller

—— Allan Jones , Uncut

Witt brings the many-layered tale to vibrant life

—— Andrew Hill , Financial Times

Witt’s sharp prose and pace grips... His narrative hurtles like a thriller toward the “sin cleansing” development of iTunes and the profit shift from recorded to live music. It is – in both senses – a ripping yarn

—— Helen Brown , Telegraph

One of the most gripping investigative books of the year - my mind reels at who will play Glover in the inevitable movie adaptation

—— Zach Sokol , Vice UK

An exhaustive and entertaining account of how digital music piracy started, what effect it had on the industry and who was involved

—— Andrew Williams , Metro

Jaundiced, whip-smart, superbly reported and indispensable

—— Louis Bayard , Guardian Weekly

Brilliant… Witt's account is every bit as riveting as a thriller… Required reading for anybody interested in how we came to consume music today

—— John Meagher , Irish Independent

It’s a truly terrific read. Thoughtful, compelling, action-packed (surprisingly), utterly robust and guaranteed to be one of those nonfictions you rip through as if it was a novel by your favourite author

—— Bookmunch

Excellent

—— Sonny Bunch , Miami Herald

A terrific tale of music piracy at the dawn of the digital era

—— Helen Brown , Daily Telegraph

The collapse of the music industry, thanks to the emergence of the internet and illegal downloading, is told here with all the urgency and colour of a thriller

—— Louis Wise , Sunday Times

Witt tells the captivating and tense story of how the digital music revolution transformed the music industry, and made criminals out of many of us. Read it to learn all about a landmark moment in music and technology that still affects us today.

—— Isaac Fitzgerald , Buzzfeed

His book is a tour de force, delving into the criminal underworld of hackers and pilferers as well as the complacent corporate boardroom

—— Lionel Barber , Financial Times

A must-read. It flows like a captivating novel.

—— Mohamed El Erian , The National

A terrific book… Rich and fascinating.

—— Waitrose Weekend

Page-­turner about how piracy nearly destroyed the established music industry.

—— Andrew Hill , Financial Times

A great read.

—— Disrupts

Brilliant.

—— Hugo Rifkind , The Times

Witt skillfully and thoroughly documents this “warez” scene of file sharers… Absolutely enthralling, and occasionally cinematic.

—— Jon Fine , Strategy + Business

Beautifully told.

—— William Leith , Evening Standard
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