Reed Hastings learned early what it takes to build an enduring great company. Here in No Rules Rules, he and Erin Meyer teach the culture that propelled Netflix into one of the most distinctive and impactful companies on the planet. Packed with vivid specifics, they illustrate how Hastings melded a spicy concoction into a framework of freedom and responsibility. Well-written and fast-paced, timeless and timely, inspired and practical, smart and wise - read it and learn the Netflix secret sauce from the master himself!

I had the privilege of learning from Reed personally and studying the Netflix culture. The insights in this book are invaluable to anyone trying to create and sustain organisational culture

As the information age shrinks product cycles and compresses time frames, the most important business question of our era is “how do we keep innovating?” In this breakthrough book, Reed Hastings and Erin Meyer provide the answer. They lay out a proven, systematic methodology for building, maintaining and enhancing a highly innovative global culture. It is an amazing piece of work. Bravo!

Aspiring tech moguls should flock to Hastings and Meyer’s energetic and fascinating account.

Highly recommended for leaders eager to build innovative, fast, and flexible teams.

Forget reinventing television; Reed Hastings' real achievement is reinventing corporate culture, and in No Rules Rules, Reed reveals all the tactics and processes that he's used to make Netflix one of the 21st century's most innovative companies. Clear, compelling, fascinating and (for a book about Netflix) appropriately binge-worthy, No Rules Rules is the book I wish I had read when I was starting out, and it's the book I'll be giving to every CEO I work with. It's simply a must-have for any business leader.

Netflix's unique culture of freedom and responsibility and its flexibility to adapt are fuelling its remarkable rise around the world. In No Rules Rules, Reed Hastings and Erin Meyer reveal the fascinating story of Netflix's success, while providing actionable lessons for leaders on how to attract top talent and unleash their creative energies to drive excellence.

‘Netflix is legendary in Silicon Valley for its so-called Culture Deck, the company’s constitution’

‘The Netflix Culture Deck may well be the most important document ever to come out of the Valley’

‘Netflix has emerged as one of the juggernauts of the entertainment industry in a very short period... It has a place at the elite table beside Facebook, Amazon and Google’

‘No matter what happens as television evolves, Netflix will be one of the winners… Reed Hastings has created a culture of excellence, where civil disagreement is encouraged. He may be the smartest CEO I’ve ever met’

‘It’s an entire parallel TV universe, and it’s still expanding. Netflix is breathtakingly broad and microscopically niche at the same time’

‘The standout success this year has been Netflix. Its market value has more than doubled to $172bn – making it bigger than Disney. And it is the only giant tech force which can still be described as a disruptor, rather than a fully established business’

‘Netflix is famous for its unique culture. Reed Hastings has already taken on Hollywood — the most powerful companies in Silicon Valley are next’