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Poke the Box
Poke the Box
Apr 15, 2025 6:56 PM

Author:Seth Godin

Poke the Box

Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged

If you are happy being just a dreamer, perhaps you don't need this book.

If you're enjoying the status quo, don't even consider reading this book.

If you are content waiting for success to find you, please put this book down and go find something else to read.

Why has Poke the Box become a cult classic?

Because it's a book that dares readers to do something they're afraid of.

It could be what you need, too.

'Like the man who produced it, Poke the Box is inspired and inspiring' Daniel H. Pink

'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of The War of Art

Reviews

This book should be read by anyone who has ever dreamed of starting an entrepreneurial venture

—— Nir Eyal, author of Hooked

Clear, concise and forward-thinking, The 10% Entrepreneur dives deeper into the future of today's business world

—— Tony Hsieh, bestselling author of Delivering Happiness and CEO of Zappos

For 4 years, while working a full time job, I was also a 10% Entrepreneur. I didn't know the phrase then, I just knew I had more money, more fun and more opportunities than I'd ever had in my life. If any of those sound like things you want more of, read this book!

—— Jon Acuff, author of Do Over

Entrepreneurship is not one size fits all. It can take many shapes and forms. There's immense value to testing ideas or weaving entrepreneurial qualities into your life before taking the plunge. The 10% Entrepreneur will tell you how.

—— Christine Tsai, Founding Partner at 500 Startups

McGinnis delivers a winning game-plan for assuming 10% more risk, more creativity and more (ad)venture in your everyday life for 100% more satisfaction. Entrepreneurship is a smart choice for everyone - and so is reading this book.

—— Linda Rottenberg, Co-founder & CEO of Endeavor and author of Crazy is a Compliment

In a shifting corporate landscape, entrepreneurship no longer has to mean all-or-nothing endeavors. Patrick McGinnis uses his own expertise as a "part-time entrepreneur" to illustrate a proven solution for you to become one, too.

—— Keith Ferrazzi, author of Who’s Got Your Back and Never Eat Alone

Filled with useful tips . . . [Highlights] tangible lessons from a diverse range of interesting people, and I like to read a chapter every now and then to get inspired.

—— Richard Branson

Closely reported and brilliantly written … highly entertainingExemplary in its clarity… this story is full of surprises as well

—— Steven Poole , Guardian

This is the definitive history of a media revolution… I was hooked late into the night… There are lots of big lessons here… it is the story of all creative industries, and in the end, the internet itself

—— Hugo Rifkind , The Times

You need to get hold of Stephen Witt's jaundiced, whip-smart, superbly reported and indispensable How Music Got Free

—— Washington Post

Fascinating… An engrossing story… surely the year's most important music book

—— Independent

Astonishing

—— Guardian

Enthralling

—— Sunday Times

An accomplished first book… So compelling

—— Economist

Lucid, page-turning, engaging… A cross between a nail-biting true-crime story and the type of blow-by-blow books penned by Bob Woodward… Deeply sourced and dramatic

—— Scott Timberg , Literary Review

Witt's first book has great strengths — primarily that he is a natural storyteller, with an eye for character and the ability to digest large amounts of technical detail, and turn it into a colourful tale

—— Financial Times

Scorching investigative history of how the music industry found itself staring catastrophe in the face... Full of colourful characters... Essential reading for anyone who cares about the future of our creative industries

—— The Bookseller

This is a riveting account of greed, huge characters and the collapse of a kind of empire, and will be the benchmark by which future books are judged

—— Jamie Atkins, 4 stars , Record Collector

The richest explanation to date about how the arrival of the MP3 upended almost everything about how music is distributed, consumed and stored

—— Dwight Garner , New York Times

A rare thing… Compulsively readable

—— Andrew Orlowski , Register

Definitive exploration of the turmoil the music industry has experiences in the last 20 years

—— Daily Mail

A surprisingly engaging guide

—— Rachel Farrow , UK Press Syndication

Remarkable

—— Ed Power , Irish Independent

Hats off to Witt…because the book he’s delivered is sensational: lucid, informative, breathlessly exciting, with the pounding narrative tempo of a first-class thriller

—— Allan Jones , Uncut

Witt brings the many-layered tale to vibrant life

—— Andrew Hill , Financial Times

Witt’s sharp prose and pace grips... His narrative hurtles like a thriller toward the “sin cleansing” development of iTunes and the profit shift from recorded to live music. It is – in both senses – a ripping yarn

—— Helen Brown , Telegraph

One of the most gripping investigative books of the year - my mind reels at who will play Glover in the inevitable movie adaptation

—— Zach Sokol , Vice UK

An exhaustive and entertaining account of how digital music piracy started, what effect it had on the industry and who was involved

—— Andrew Williams , Metro

Jaundiced, whip-smart, superbly reported and indispensable

—— Louis Bayard , Guardian Weekly

Brilliant… Witt's account is every bit as riveting as a thriller… Required reading for anybody interested in how we came to consume music today

—— John Meagher , Irish Independent

It’s a truly terrific read. Thoughtful, compelling, action-packed (surprisingly), utterly robust and guaranteed to be one of those nonfictions you rip through as if it was a novel by your favourite author

—— Bookmunch

Excellent

—— Sonny Bunch , Miami Herald

A terrific tale of music piracy at the dawn of the digital era

—— Helen Brown , Daily Telegraph

The collapse of the music industry, thanks to the emergence of the internet and illegal downloading, is told here with all the urgency and colour of a thriller

—— Louis Wise , Sunday Times

Witt tells the captivating and tense story of how the digital music revolution transformed the music industry, and made criminals out of many of us. Read it to learn all about a landmark moment in music and technology that still affects us today.

—— Isaac Fitzgerald , Buzzfeed

His book is a tour de force, delving into the criminal underworld of hackers and pilferers as well as the complacent corporate boardroom

—— Lionel Barber , Financial Times

A must-read. It flows like a captivating novel.

—— Mohamed El Erian , The National

A terrific book… Rich and fascinating.

—— Waitrose Weekend

Page-­turner about how piracy nearly destroyed the established music industry.

—— Andrew Hill , Financial Times

A great read.

—— Disrupts

Brilliant.

—— Hugo Rifkind , The Times

Witt skillfully and thoroughly documents this “warez” scene of file sharers… Absolutely enthralling, and occasionally cinematic.

—— Jon Fine , Strategy + Business

Beautifully told.

—— William Leith , Evening Standard
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