Author:Geoffrey Cain,Michael Braun
Brought to you by Penguin.
Can the Asian giant beat Apple?
Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows.
How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire.
Today, Samsung employs over 350,000 people – over four times as many as Apple – and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20% of South Korea’s exports and sells more smartphones than any other company in the world. And furthermore, they don’t just make their own phones, but are one of Apple’s chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost.
A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.
© Geoffrey Cain 2020 (P) Penguin Audio 2020
A gripping read... Cain knows his material
—— Financial TimesA brisk, balanced telling of the Samsung story.
—— New York Times Book ReviewSamsung Rising reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution and other bad behavior… wonderfully informative.
—— Wall Street JournalWith Samsung Rising, Geoffrey Cain shines an incisive and entertaining light into the secretive world of the South Korean technology giant, whose ambitions and idiosyncrasies are shaping our digital lives in ways we probably can't imagine
—— Brad Stone, author of THE EVERYTHING STORE and THE UPSTARTSReads like a thriller, whipping us through the dramatic story of the world’s largest technology company
—— Daniel Tudor, author of KOREA: THE IMPOSSIBLE COUNTRYAn extraordinary work of narrative business reportage. Geoffrey Cain tells the story of Samsung's meteoric rise with the flare of a novelist. If you want to understand how Samsung became one of the world's greatest tech firms, this is essential reading
—— Robert S. Boynton, author of THE NEW NEW JOURNALISMCain provides essential reading for the 21st century ... Samsung Rising is a masterclass in business bio-writing – one that reads like a cyberpunk thriller crackling with circuitry, lit by neon and fueled by soju.
—— Asia Times[Cain] pulls no punches, touching raw nerves of rivalries and repression and clashing egos in an account that’s unavoidably murky at times, but riveting current history.
—— ForbesHow Instagram defied the odds to become one of the most culturally defining apps of the decade . . . Unprecedented exclusive access.
—— SILICON VALLEY’S MOST ANTICIPATED BOOKS OF 2020 , FORBESA deep-dive into the social media platform we all love.
—— BOOKS YOU ABSOLUTELY NEED TO ADD TO YOUR READING LIST IN 2020 , COSMOPOLITANA vibrant play-by-play [account] . . . Irresistible drama . . . Frier is willing to find the cracks in Instagram's glossy appearance.
—— NPROne of my favorite books of recent months . . . A meticulously reported, beautifully told story.
—— Casey Newton , THE VERGEA comprehensive new history . . . Intriguing
—— DAILY TELEGRAPHInside the darker side of Instagram
—— EVENING STANDARDInstagram has reshaped how we eat, shop, talk and present ourselves. In No Filter . . . Sarah Frier offers a rare glimpse into how the company came to be a formidable force in the tech industry.
—— BEST TECH BOOKS OF 2020 , MASHABLEA lively and revealing account of how the world came to see itself through [Instagram founder] Mr Systrom's lens . . . The tale of nerds who struck gold offers glimpses of Silicon Valley's weirdness.
—— THE ECONOMISTNo Filter offers an engaging account of how tech founders' ideals inevitably have to be squared with making profits.
—— WALL STREET JOURNALA fascinating business story - but also much more than that . . . Frier is a skilled reporter and an astute and sensitive cultural observer. No Filter is a vital read for anyone seeking to understand the incredible power Silicon Valley executives exercise over us, and the opaque, unpredictable and undemocratic mechanisms by which they do so.
—— New StatesmanA vivid portrait of clashing Silicon Valley egos
—— Best Books of the Year: Business , Financial TimesOfficially, this is the tale of the photo-sharing app Instagram, but it's also a wider story of Silicon Valley - the fragile egos, the feuds, the deals done around fire pits . . . Mark Zuckerberg is the book's sometimes cartoonish villain, ending staff meeting with the cry: "Domination!"
—— Business Books of the Year , SUNDAY TIMESNo Filter is a topical and well-reported account of the rise of Instagram and its takeover by Facebook. But it also tackles two vital issues of our age: how Big Tech treats smaller rivals and how social media companies are shaping the lives of a new generation.
—— Roula Khalaf, Editor of the FINANCIAL TIMESBloomberg reporter Sarah Frier chronicles the rise of photo-sharing social network Instagram, from when it was still a location-based app named "Burbn" to the ad-driven juggernaut it is today . . . Frier deftly streamlines from multiple interviews with some of the most high-profile executives, venture capitalists, and most-followed celebrities on Instagram
—— The 10 Best Business Books of 2020 , FortuneCongressional documents may have told us why Mark Zuckerberg thought he needed to buy Instagram, but No Filter is the inside story of the company that Facebook actually bought. Sarah Frier's book is the definitive account that bridges the gaps between the company Instagram was born as, the company that eventually sold to Facebook for $1 billion, and the company we know today. The intrigue of this origin story will only grow as the status of Instagram - as a brand within Facebook and a player in our daily lives - is sure to change in the decade ahead.
—— Favourite Business Books of 2020 , YAHOO FINANCEUtterly brilliant . . . It is so fascinating because it works at two levels: there's the personal story of these two founders making it up as they go along . . . and then there's the bigger story of Silicon Valley itself, and the unstoppable pressure to grow and go viral . . . [Frier] explores how Instagram changed society in terms of influencers, and also in terms of what it does to us, when we see these heavily filtered images of perfection in other people's lives - and this is really worth thinking about.
—— Extraordinary Business Book ClubExamines the all-pervasive impact of Instagram and what it says about today's society.
—— Independent.ie