Author:Martin Amor,Alex Pellew
Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew
Do you have an idea in you? A hobby, a project, a product ... something that could change your life?
The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms.
With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture.
Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life.
What are you waiting for?
'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters
'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks
'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo
A wonderfully inspirational book that will help unleash your ideas on the world
—— Michael Acton Smith, creator of Moshi MonstersFull of great practical advice for the budding creator
—— Cath KidstonEvery great business starts with an idea . . . this book will help you find yours
—— Richard Reed, co-founder Innocent DrinksWe don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step.
—— David Hieatt, founder of Howies, Hiut Demin and the Do LecturesIt seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence
—— Zach Klein, co-founder of VimeoThis beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you
—— Molly Flatt, the MemoFilled with useful tips . . . [Highlights] tangible lessons from a diverse range of interesting people, and I like to read a chapter every now and then to get inspired.
—— Richard BransonClosely reported and brilliantly written … highly entertaining… Exemplary in its clarity… this story is full of surprises as well
—— Steven Poole , GuardianThis is the definitive history of a media revolution… I was hooked late into the night… There are lots of big lessons here… it is the story of all creative industries, and in the end, the internet itself
—— Hugo Rifkind , The TimesYou need to get hold of Stephen Witt's jaundiced, whip-smart, superbly reported and indispensable How Music Got Free
—— Washington PostFascinating… An engrossing story… surely the year's most important music book
—— IndependentAstonishing
—— GuardianEnthralling
—— Sunday TimesAn accomplished first book… So compelling
—— EconomistLucid, page-turning, engaging… A cross between a nail-biting true-crime story and the type of blow-by-blow books penned by Bob Woodward… Deeply sourced and dramatic
—— Scott Timberg , Literary ReviewWitt's first book has great strengths — primarily that he is a natural storyteller, with an eye for character and the ability to digest large amounts of technical detail, and turn it into a colourful tale
—— Financial TimesScorching investigative history of how the music industry found itself staring catastrophe in the face... Full of colourful characters... Essential reading for anyone who cares about the future of our creative industries
—— The BooksellerThis is a riveting account of greed, huge characters and the collapse of a kind of empire, and will be the benchmark by which future books are judged
—— Jamie Atkins, 4 stars , Record CollectorThe richest explanation to date about how the arrival of the MP3 upended almost everything about how music is distributed, consumed and stored
—— Dwight Garner , New York TimesA rare thing… Compulsively readable
—— Andrew Orlowski , RegisterDefinitive exploration of the turmoil the music industry has experiences in the last 20 years
—— Daily MailA surprisingly engaging guide
—— Rachel Farrow , UK Press SyndicationRemarkable
—— Ed Power , Irish IndependentHats off to Witt…because the book he’s delivered is sensational: lucid, informative, breathlessly exciting, with the pounding narrative tempo of a first-class thriller
—— Allan Jones , UncutWitt brings the many-layered tale to vibrant life
—— Andrew Hill , Financial TimesWitt’s sharp prose and pace grips... His narrative hurtles like a thriller toward the “sin cleansing” development of iTunes and the profit shift from recorded to live music. It is – in both senses – a ripping yarn
—— Helen Brown , TelegraphOne of the most gripping investigative books of the year - my mind reels at who will play Glover in the inevitable movie adaptation
—— Zach Sokol , Vice UKAn exhaustive and entertaining account of how digital music piracy started, what effect it had on the industry and who was involved
—— Andrew Williams , MetroJaundiced, whip-smart, superbly reported and indispensable
—— Louis Bayard , Guardian WeeklyBrilliant… Witt's account is every bit as riveting as a thriller… Required reading for anybody interested in how we came to consume music today
—— John Meagher , Irish IndependentIt’s a truly terrific read. Thoughtful, compelling, action-packed (surprisingly), utterly robust and guaranteed to be one of those nonfictions you rip through as if it was a novel by your favourite author
—— BookmunchExcellent
—— Sonny Bunch , Miami HeraldA terrific tale of music piracy at the dawn of the digital era
—— Helen Brown , Daily TelegraphThe collapse of the music industry, thanks to the emergence of the internet and illegal downloading, is told here with all the urgency and colour of a thriller
—— Louis Wise , Sunday TimesWitt tells the captivating and tense story of how the digital music revolution transformed the music industry, and made criminals out of many of us. Read it to learn all about a landmark moment in music and technology that still affects us today.
—— Isaac Fitzgerald , BuzzfeedHis book is a tour de force, delving into the criminal underworld of hackers and pilferers as well as the complacent corporate boardroom
—— Lionel Barber , Financial TimesA must-read. It flows like a captivating novel.
—— Mohamed El Erian , The NationalA terrific book… Rich and fascinating.
—— Waitrose WeekendPage-turner about how piracy nearly destroyed the established music industry.
—— Andrew Hill , Financial TimesA great read.
—— DisruptsBrilliant.
—— Hugo Rifkind , The TimesWitt skillfully and thoroughly documents this “warez” scene of file sharers… Absolutely enthralling, and occasionally cinematic.
—— Jon Fine , Strategy + BusinessBeautifully told.
—— William Leith , Evening Standard