Author:Michael Argyle
The first edition of this book outlined what amounted to a breakthrough in the analysis of social behaviour. Since then it has become widely used as an introductory textbook of social psychology. It is invaluable to anyone interested in the subject or whose work involves dealing with people, as well as anyone who wants to know how to make friends and influence people. For this new, fifth edition, Michael Argyle includes the latest research on non-verbal communication, social skills and happiness.
The naked ape will be a wiser and better hominid by the time he has thumbed his way through to the end
—— ObserverAn extremely important book...eminently readable and richly illustrated
—— Niko Tinbergen, Nobel Prize Winner for PhysiologyThis is the kind of book you pick up idly and put down very reluctantly
—— Daily MirrorA clear and careful introduction to an involved subject
—— The Times