A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better

Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process

Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it

ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas

Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book

In today's fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs

I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation

ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations

A powerful formula for transforming businesses and shaking up industries

Trouble follows when insular guilds - bankers, doctors, journalists - fail to take into acconut the viewpoints and folkways of non-elite people . . . [Tett's] conclusions are bright and buoyant.

A plea to those of us who may be unfamiliar with Tett's academic discipline to think more like an anthropologist. I think she's right . . . Tett's book may be anthropological, but it also embraces a style of accessible economic writing that, sadly, went out of fashion as the mathematicians and their models took over. Anthro-Vision reminds me of John Kenneth Galbraith's The Affluent Society (1958) and The New Industrial State (1967). Some economists may regard this as a criticism. I can think of no higher praise.

A good read, as one might expect from a Financial Times journalist . . . Many of the cases studies are entertaining and instructive . . . This book is a reminder that culture and context really do matter and cannot be ignored when trying to understand and change organisational behaviour.

In this superb book, Gillian Tett - Editor-at-Large at the Financial Times - applies the lessons of her doctorate in anthropology to the world of business and, more generally, to social behaviour and trends . . . There are many reasons to read Anthro-Vision, but the most compelling is its liberation of [its] analysis from the often phoney and banal punch-ups of today's culture wars.

A really interesting read. Increasingly, businesses are understanding that we can change our attitudes to things - be better at managing people, managing ourselves, and become more profitable - if we do not take a myopic view of culture.

Fantastic . . . A wonderful book and I recommend it. It will help you think about the world differently, but it will also help you think about yourself differently. A very entertaining exercise in a kind of social and cultural mindfulness.

Deliberately listening to other people and taking on their perspective is a rare skill, and a powerful tool . . . For readers, this book offers something more valuable: the opportunity to consider how truly strange we all are.

Wonderful . . . [on] that anthropological skill of looking at things from the outside.

Full of examples that make you see work and business differently.

A rattling good read . . . The book has loads of interesting vignettes about the use of anthropology, particularly in business.

Tett's examples of research are vivid, surprising and imaginative; their revelations are informative . . . Tett's book is lots of fun and could even create a few business converts to the anthropological cause.

It's hard to argue with her common-sense case that companies should strive to take an outsider's view . . . Packed full of insight, this has the power to change minds.

I cannot tell you how much I enjoyed reading this book . . . A terrific piece of work.

A compelling, readable argument for the business value of anthropology.