In an increasingly erratic business landscape, where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly.

It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth.

Ellis and Brown have accomplished what we’ve been talking about for twelve years, which is to compile and organize an accurate view into the inner workings of an emerging discipline. Their wisdom plus the anecdotes and stories have rarely been discussed outside a small circle of people, and they give real insight into how digital-growth hacking is done at the highest levels. As all companies become digital, this is a must-read for anyone in business.

There is nothing more important for any business than attracting users and customers to your products. The tools to do this in today’s online-driven world are very different from the past. Hacking Growth will teach you how to think like a marketer of tomorrow. You will learn to do deep data analysis, and how to think about developing features into your products that drive growth directly.

Marketers realize that marketing as we’ve known it will be replaced by growth hacking. So what is it, how do you do it, and why do you need to? Morgan Brown and Sean Ellis help you ask and answer those questions in this brilliant book, made for those new to the art and science on how to hack growth.

Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend.

The best book I've read yet on how to scale an early stage start-up

An essential playbook for business leaders

Hacking Growth is the definitive guide to building authentic, sustainable, compounding growth for your company. If you want to know how proven growth practitioners at fast-growing companies do what they do-- pick up this book

Every tribe needs a leader, and in Growth Hacking, Sean Ellis and Morgan Brown have demonstrated (once again) their right to the title ... Hacking Growth is more than a playbook, it's a guide to reset how you think about creating long term value for customers and your business

No stone is left unturned … Cialdini builds a convincing and lushly written case

His trove of findings and case studies covers how our focal points determine who we see as influential

[Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven’t paid attention to background circumstances (such as the film people were watching at the time), you won’t get anywhere.

Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience — “pre-suading” them — is as important as the message itself.

Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff.

Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide . . . Introduces the idea of timing to the ideas of Influence and pushes them into the digital age.

Pre-Suasion is packed with new research, tactics and insights . . . An instant classic.

Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling.

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.