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Be. More. BrewDog.
Be. More. BrewDog.
Oct 7, 2024 10:38 PM

Author:James Watt

Be. More. BrewDog.

Rip up the rule book the BrewDog way!

Iconic, controversial, and hugely colourful, BrewDog has never done business the way other companies do. This snappy staff manual, written by co-founder James Watt, reveals how it thinks, works and makes some of the best loved craft beers in the world like Punk IPA and Tactical Nuclear Penguin.

Founded by two men and a dog, its groundbreaking business model - crowdfunded by 'Equity Punks' - has attracted admiring glances from many established and aspiring entrepreneurs. Over 10 years on, it is still anarchic, radical and ever successful, with an ever-growing global presence.

This book lays its soul bare, revealing its mission to create a whole new type of business, spread the passion for great craft beer and 'turn the global beer scene on its head'. With chapters covering their BrewDog Charter, Dogmas, Journey and Signature Benefits, the unconventional, unexpected and innovative world of BrewDog gives advice for holding fast, gripping the wheel and driving like you [expletive removed] stole it!

Reviews

I love this book . . . reading it will actually change not just how you see strangers, but how you look at yourself, the news - the world. Reading this book changed me.

—— Oprah Winfrey

Fascinating . . . you should read the book . . . He's tackling the dark side of human nature - what do we ever know about other people?

—— Sathnam Sanghera , The Times Magazine

Now that practically everybody seems to be spoiling for a fight, I have found Malcolm Gladwell's Talking to Strangers invaluable . . . His moral - to approach new people with caution and humility - has become my motto.

—— Marcus Field , Evening Standard

Taut, provocative, smart . . . Gladwell's cool, playful intelligence has made him one of our leading public thinkers

—— Ian Leslie , New Statesman

A book examining the ways we misinterpret or fail to communicate with one another could not feel more necessary . . . the page-turning urgency of a thriller

—— Chris Barton , Los Angeles Times

Superb writing. Masterful . . . bears all the marks that have made Gladwell one of the most successful non-fiction authors of his generation.

—— Pilita Clark , Financial Times

A dazzling book . . . Gladwell is a rock star of nonfiction . . . ideas are slowly revealed until the reader arrives at a conclusion they didn't expect. Gladwell is advancing ideas and, sure, they are all open to challenge . . . but they are stimulating and convincing - and you won't regret a minute you spend mastering them

—— Daniel Finkelstein , The Times

A wonderful provocation which Gladwell delivers like no other, an awakening to just one of the fascinations that lie in ordinary human experience . . . as ever, Gladwell's genius is in the telling.

—— Michael Blastland , Spectator

Malcolm Gladwell made his name bringing intellectual sparkle to everyday subjects, and his new book - about how strangers talk to each other - is no exception.

—— Sean O’Hagan , Observer

A great resource to discover the 12 habits that hold women back and how to overcome them . . . Goldsmith is a bestselling author [and] pre-eminent executive coach . . . Helgesen is a leading authority in women’s leadership.

—— Forbes

Reading How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job was a tough task; partly because it showed me a mirror-like none other, and partly because it made me want to enlist every woman I know into reading it urgently. A life-altering manual.

—— People Matters

The author of the bestselling 2009 The Talent Code focuses on how ongoing learning, genuine collaboration, thoroughgoing trust, and sustainable change can contribute to better innovation and problem-solving.

—— Recommended Books For Creative Leaders , Forbes

An essential book that unlocks the secrets of highly successful groups and provides readers with a toolkit for building a cohesive, innovative culture.

—— Business Insider

A masterfully written book.

—— Yorkshire Post

The Culture Code examines the dynamics of company culture through stories of success and failure, offering valuable insights on leadership through change.

—— Anthony Noto, CEO of Sofi, Books of the Year , Bloomberg
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