A brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining

An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit -- Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it

Filled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality

What an important piece of research, and what an interesting read! This book has the power to change the way that people see everything

On our way to dethroning patriarchy's hold on capitalism, books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - and Brandsplaining is here to help us do just that

With the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories, there's a route to reform and redemption at the end

A hilarious, enlightening and brilliant look at how organisations - public and private - have been guilty of horrendous buying failures. Not content with just lifting the lid on some of the most egregious excesses in history, Peter Smith provides insightful and practical advice to avoid repeating such disasters. This book will make you think twice about buying anything - but do buy this

This book is a fascinating account of the biggest buying blunders by private and public sectors alike. Written in his trademark dashing and fluent style, doesn't just expose hilarious dodgy stories with Schadenfreude but offers insightful and practical advice on how to avoid career limiting mistakes

This book is a great effort to dig the challenges out of the back office of procurement and bring to the fore the opportunities for improvement... If you want to improve your chances of not being done by Bad Buying, there's no better place than this book to see what the risks are and begin to understand how to avoid them

Covid-19 restrictions have put the spotlight on global supply chains and the difficulties caused when everybody wants to buy the same thing at the same time. Peter's book highlights where buying can go catastrophically wrong and how to avoid these pitfalls. Had this been published pre-Covid, some of the recent c*ck-ups and waste might have been avoided. It's a must read for the public and private sector alike

In turns informative, shocking and amusing, Bad Buying explores the career-limiting catastrophes to avoid and sets out a vision for better buying, not only stewarding finances responsibly but also supporting the firm's purpose and place in the community

Bad Buying has a rich set of examples of both corrupt practices and unintentional but costly and wasteful mistakes made by business professionals. With trillions spent by organisations buying goods and services, every executive who is involved in or oversees those processes needs to make this a must read

A must read for Boards, CEOs and Governments. The case studies remind us all that there is 'no such thing as a free lunch' and 'if it's too good to be true it usually is'. Buyer beware, and never underestimate you stakeholder or your suppliers. Instead, build relationships and trust

Purchasing plays such an important role in business success, but is also one of the least understood activities. Using case studies from around the globe, Bad Buying has illuminated how and why organisations can get it wrong when it comes to spending money with suppliers. This is a timely, informative and highly entertaining read!

Bad Buying should be required reading for every buyer who is serious about their career... a manual for professional buyers [and] a fascinating litany of the mistakes that can happen when buyers get it wrong

A fascinating litany of the mistakes that can happen when buyers get it wrong

Packed full with amazing examples

Colossal, costly disasters could be averted if those holding the purse strings read this book