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Brandsplaining
Brandsplaining
Sep 22, 2024 2:30 PM

Author:Jane Cunningham,Philippa Roberts,Sarah Paul

Brandsplaining

Brought to you by Penguin.

Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut

________________­­­­­­­­­­­­­­­­­­­­­­­

Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.

________________

'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain

'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin

'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

© Jane Cunningham, Philippa Roberts 2021 (P) Penguin Audio 2021

Reviews

A brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining

—— Avivah Wittenberg-Cox, CEO of 20-first

An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit -- Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it

—— Dr Aarathi Prasad, author of Like A Virgin: how science is redesigning the rules of sex

Filled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality

—— Professor Gina Rippon, author of The Gendered Brain

What an important piece of research, and what an interesting read! This book has the power to change the way that people see everything

—— Sophie Devonshire, CEO of The Marketing Society

On our way to dethroning patriarchy's hold on capitalism, books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - and Brandsplaining is here to help us do just that

—— Amanda Montell, author of Wordslut

With the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories, there's a route to reform and redemption at the end

—— Paul Kemp-Robertson, co-founder, Contagious

A book that offers the reader a clear-eyed analysis of the global history of oil exploration and exploitation ... very deeply researched, wonderfully illuminating, penetrating in its analysis, and written with great verve. It is a gem of a book, a brave book, a book that will become indispensable in this field.

—— Douglas Newton, author of THE DARKEST DAYS

Fisher's extensive research builds upon the foundations of global petroleum histories and then drills deeper to illuminate the intricate contexts of the origins to our oil addiction. A Pipeline Runs Through It is sure to spark some lively debates over the causes and outcomes of petroleum production through the ages.

—— Stephen C. Cote, Ph.D., author of OIL AND NATION

Impressively researched and fun to read, A Pipeline Runs Through It provides our deepest understanding yet of oil's early decades, foreshadowing its rise into a vital strategic commodity that determined the fate of nations in the twentieth century.

—— John V. Bowlus, Lecturer and Researcher at Kadir Has University, Istanbul

Fluently written... Her accounts of her more groundbreaking cases are fascinating... [Spider Woman is] quietly thrilling

—— Rachel Cooke , Observer

Eye-opening... I would highly recommend the work to law students, the newly qualified and those with a sociolegal interest in the treatment of women within the law and the profession

—— Nick Clapham , Law Society's Gazette

A wonderful story... A wonderful read. A wonderful woman

—— Alec Samuels , New Law Journal

A fascinating memoir weaving together personal and professional reflections

—— Alex Dean , Prospect

Baroness Hale's autobiography, Spider Woman, is a reminder of the huge but incomplete progress made by women in public life over the past 60 years... The willingness to talk truth to power that she has shown is needed now more than ever

—— Rachel Reeves , New Statesman, *Books of the Year*

[A] compelling autobiography... Hale reveals more than one might expect

—— Frances Gibb , The Times, *Books of the Year*

Lady Hale... is a trailblazer for social reform. Her sharp intelligence and fierce work ethic are striking... Reading her autobiography makes one wish to know her as a person... She appears so very admirable for being oddly both self-effacing and feisty

—— Jenny Kingsley JP , Magistrate

[Wagner's] rare learning is skilfully deployed in this book

—— Literary Review

A brilliant and necessary book about the legal mechanism and human rights hangover of lockdown

—— Financial Times

Interesting and important ... Wagner is a fierce and effective critic

—— Jonathan Sumption, Daily Telegraph

Anyone with an interest in the maintenance of good governance in a time of emergency will find much to ponder

—— Prospect

Here, barrister Adam Wagner's emphasis is on the drastic impact lockdown had on our personal liberty and I hope some of his conclusion will be considered by government in the awful event of another such crisis occurring

—— Jewish Chronicle, *Non-Fiction of the Year*

'A pithy survey and review for non-lawyers of the two-year period when - but for the brief hiatus coming out of the first lockdown - virtually every aspect of the public's behaviour was indeed the subject of the criminal law ... Emergency State is a stress test for liberal democracy and human rights'

—— Counsel

An informative and important opening step towards what must become a global debate as to how th eworld should respond to future pandemics of the internet age

—— Charles Holland, Counsel

A brilliant analysis... Emergency State is a wake-up call that reaches far beyond Covid. It identifies the toxic mix of factors that are eroding liberty in Britain as we speak

—— Morning Star

A brillliant analysis of how Covid was used to erode civil liberaties and sideline Parliament ... Emergency State is a wake-up call that reaches far beyond Covid. It identifies the toxic mix of factors that are eroding liberty in Britain as we speak.

—— Morning Star

An excellent detective novel. The opening scene is superb, and sets up the story beautifully. Gripping, multi-layered and fresh. Terrifc

—— Will Dean , author of Dark Pines
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