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Build The Damn Thing
Build The Damn Thing
Nov 15, 2024 5:40 PM

Author:Kathryn Finney

Build The Damn Thing

Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers.

For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds."

Don't wait for the system to let you in - break down the door and build your damn thing.

Reviews

Having been an entrepreneur and founder for over 20 years, I have read my fair share of business books but Build The Damn Thing is like nothing else I've read! Kathryn's honest insights and 'tell it like it is' approach to building is not only refreshing...it's necessary; especially in a time when so much is at stake. I greatly appreciate the attention to principles typically glossed over-or completely ignored-in most books about entrepreneurship, like the importance of core values. That, for me, makes Build The Damn Thing a must-read for any aspiring startup founder grounded in commitment and responsibility.

—— Diana Verde Nieto, founder and CEO of Positive Luxury

An inspiring and galvanising guide to starting a business for anyone who finds themselves on the outside trying to break in. Filled with motivating and practical advice, this is a must read for every aspiring entrepreneur.

—— Kanya King, founder of MOBO

Hard earned knowledge, practical advice and an authentic engaging style combine to make this business building primer a must read for both wantrepreneurs and early stage business builders. The author's enthusiastic mantra "you got this" is a timely rallying cry for all of us. I plan to continue building the damn thing.

—— Eric Collins, author of We Don't Need Permission

A guide to compete against the odds! What you might perceive to be a negative attribute, could very well be your superpower!

—— Bianca Miller-Cole, Founder and CEO of The Be Group and author of Self-Made and The Business Survival Kit

Kathryn has done an incredible job breaking down the steps of how any entrepreneur can be successful on this business journey with practical and tangle steps. Such an easy read which I'm sure will help so many achieve their goals in business - great book!

—— Byron Cole, author of Self-Made and The Business Survival Kit

This daredevil is clearly on fire. Rocket man Richard Browning leaves a trail of sparks behind him.

—— The Mirror

No one embodies the spirit of adventure like Richard Browning

—— Craig Glenday, Guinness World Records

Inspirational.

—— Daily Express

The man behind the jet-pack flying suit on what it's like to be a real-life Tony Stark.

—— Stuff

His brilliant book delves into the incredible journey that led to the realisation of the flight suit, his influences, unconventional thinking and of course exactly what it's like to soar around the skies like a real-life superhero.

—— The Malestrom

Icarus rebooted: the man who achieved human flight. Truly inspirational.

—— The Book of Man

Starting with Tupperware and sticky tape, Richard Browning was determined to reach for the stars... as this engaging book shows. Interspersed throughout are lessons you can learn from Browning's success.

—— Daily Mail - Book of the Week

In this superb book, Gillian Tett - Editor-at-Large at the Financial Times - applies the lessons of her doctorate in anthropology to the world of business and, more generally, to social behaviour and trends . . . There are many reasons to read Anthro-Vision, but the most compelling is its liberation of [its] analysis from the often phoney and banal punch-ups of today's culture wars.

—— Matthew D'Ancona , Tortoise

A really interesting read. Increasingly, businesses are understanding that we can change our attitudes to things - be better at managing people, managing ourselves, and become more profitable - if we do not take a myopic view of culture.

—— Nihal Arthanayake, BBC Radio 5 Live

Fantastic . . . A wonderful book and I recommend it. It will help you think about the world differently, but it will also help you think about yourself differently. A very entertaining exercise in a kind of social and cultural mindfulness.

—— Matthew Taylor, Chief Executive, Royal Society of Arts , RSA Bridges to the Future

Deliberately listening to other people and taking on their perspective is a rare skill, and a powerful tool . . . For readers, this book offers something more valuable: the opportunity to consider how truly strange we all are.

—— New Statesman

Wonderful . . . [on] that anthropological skill of looking at things from the outside.

—— Rory Sutherland, Vice Chairman, Ogilvy UK and author of Alchemy

Full of examples that make you see work and business differently.

—— The Indicator , NPR

A rattling good read . . . The book has loads of interesting vignettes about the use of anthropology, particularly in business.

—— Diane Coyle, Bennett Professor of Public Policy, University of Cambridge

Tett's examples of research are vivid, surprising and imaginative; their revelations are informative . . . Tett's book is lots of fun and could even create a few business converts to the anthropological cause.

—— Times Higher Education

It's hard to argue with her common-sense case that companies should strive to take an outsider's view . . . Packed full of insight, this has the power to change minds.

—— Publishers Weekly

I cannot tell you how much I enjoyed reading this book . . . A terrific piece of work.

—— Thomas Friedman, author of THE WORLD IS FLAT and THANK YOU FOR BEING LATE

A compelling, readable argument for the business value of anthropology.

—— Strategy + Business
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