Author:Martin Lindstrom
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.
These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Be prepared to have your cherished beliefs overturned.
—— Spectator BusinessRead this book and take back control of your rational mind.
—— New ScientistHis arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave
—— VelocityA terrific read, smartly researched, full of stories you find yourself repeating to others
—— Management TodayImportant
—— Bryan Appleyard , Sunday TimesPugnacious and well-researched
—— Steven Poole , GuardianComprehensive
—— Pat Kane , IndependentRobert Levine tries to solve the tricky problem of internet copyright… This is an important debate, and this opinionated book is a welcome part of it
—— William Leith , ScotsmanFascinating and ambitious ... Richard McGregor lays bare the secretive machinery of the party
—— Gady Epstein , ForbesMcGregor has done the world a service with his fascinating new book
—— Peter Hartcher , Sydney Morning HeraldA fascinating read ... in an age when Chinese economic influence is reaching new levels, it is an invaluable exercise in understanding the operation of the most powerful political party in the world
—— Ian Kehoe , Sunday Business PostA vivid narrative, sprinkled with humour and insight ... amazing characters ... an engrossing read
—— South China Morning PostGripping ... McGregor brings to life the characters behind the icons of Chinese power and wealth, the figures that built the Shanghai skyline and rebuilt Beijing for the Olympics. More importantly, he gives us a feel for the dynamics behind China's rise
—— Irish TimesA lively and penetrating account of a party that ... has clung to secrecy as an inviolable principle
—— Andrew Higgins , Washington PostEminently readable ... McGregor has done a great service to those who would hope to better understand where China's power lies
—— China Economic ReviewAn illuminating glimpse behind the red curtain ... McGregor's lucid dissection shows how top-ranked party members - indeed the party itself - sit outside the law
—— MetroWhat Money Can't Buy is replete with examples of what money can, in fact, buy ... Sandel has a genius for showing why such changes are deeply important
—— Martin Sandbu , Financial TimesMichael Sandel ... is currently the most effective communicator of ideas in English
—— GuardianSandel, the most famous teacher of philosophy in the world, has shown that it is possible to take philosophy into the public square without insulting the public's intelligence
—— Michael Ignatieff , New RepublicA book that can persuade people that the rules of the economy don't just reflect our values, they help to determine them
—— Ed Miliband , New StatesmanFascinating exploration of the alarming encroachment of market philosophy on so many aspects of our lives
—— Alexander McCall Smith , The Herald
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