Author:Antonio Garcia Martinez,Dan John Miller
Features exclusive interview with the author
An adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network.
Computer engineers use ‘chaos monkey’ software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society’s chaos monkeys – their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) – all in search of the perfect business miracle.
Describing himself as ‘high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times’, García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook’s nascent advertising team. Here he turned users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ‘Zuck’ Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, García Martínez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.
In Chaos Monkeys he tells you HOW – and HOW NOT – to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, García Martínez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ‘privacy’, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
An irresistible and indispensable 360-degree guide to the new technology establishment...a must-read
—— New York TimesDarkly true…Garcia Martinez is brilliant at describing the relaxed yet self-centred attitudes of high-powered Californians
—— Financial TimesThese guys make Gordon Gekko look like Gandhi
—— The TelegraphEye-popping
—— Vanity FairWhere others would struggle to fill five pages, Richard's incredible wealth of experience from living boldly every minute of every day speaks volumes ... his book will inspire you to push the envelope, break the mould and be the best version of yourself. I highly recommend it.
—— Tony Fernandes, CEO of AirAsiaA welcome update from an irrepressible iconoclast
—— Kirkus ReviewOne of the UK’s most successful retailers.
—— Financial TimesLean In conceived as an illustrated guide for millennials. Feminist Fight Club is as grounded in academic research as Lean In... Ms. Bennett manages to convey a remarkable amount of substance briskly and entertainingly... it has performed a huge service not just to its target audience but to the businesses they will be joining.
—— New York TimesDaniel McGinn's Psyched Up offers that perfect combination of informative, applicable advice and page-turningly good entertainment'
—— Keith Ferrazzi , author of Who's Got Your Back and Never Eat AloneA joy to read... If you need to get control of your business this is a great book. If you are already in control, it will remind you what works and to keep on going. It's also very, very funny
—— Better Retailing
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