Common Sense Rules

Oct 3, 2024 2:26 AM

Author:Deborah Meaden

Common Sense Rules

Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's Dragons' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.

As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.

Reviews

A refreshingly sensible look at an area plagued by hype and mythology

—— Management Today

Many insights into what it takes to be a successful entrepreneur

—— Independent

For fans of straight-talking sass and common-sense wisdom

—— Harper's Bazaar

Common Sense Rules wages a war on business cliches and counters them with the simple truths that she says have guided her decisions

—— City A.M.

The result of Delves Broughton's time there is this funny and revealing insider's view, revealing precisely because he is genuinely fascinated by the world of business, and his fascination is infectious

—— The Sunday Times

He sets the scene brilliantly, capturing an essence of HBS that is part cult, part psychological morass, part hothouse... For anyone planning to attend this remarkable institution, Delves Broughton's book is invaluable... A quite brilliant book

—— Simon Heffer , Literary Review

Delves Broughton sketches out the Harvard curriculum and his fellow travellers with skill and wit... His work is a handy introduction for those who crave the mega-bucks and mega-power that HBS brings many of its graduates. But while it is not the kind of book that non-business readers will naturally reach for, it deserves a broader audience

—— The Times

A useful primer for anyone considering a similar path, or just curious as to how Harvard churns out all those gleaming little masters of the universe

—— Washington Post

A particularly absorbing and entertaining read

—— Financial Times

A cautionary tale for those who believe that the grass - and their future paycheck - would be greener if only they could jump the fence into the rarefied world of the Masters of Business Administration

—— New York Times

Original, clever, funny - and full of insights into one of the most influential insitutions in the world

—— George Osborne, Shadow Chancellor of the Exchequer

What They Teach You...' is a hilarious, perceptive and unflinching account of the strange world of Harvard Business School, its students and the wider world of business which they are set to dominate. It is the Liar's Poker of the MBA set. Destined to become a classic

—— Albert Read, General Manager of Conde Nast

Informative, wry, and well-written, this book will make rewarding and pleasurable reading for anybody wishing to understand why business is the way it is.

—— John Cassidy, staff writer for The New Yorker and author of Dot.Con

Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it's fascinating to hear what resulted

—— Chris Anderson, Editor of Wired and author of The Long Tail

Engrossing. . . . A detailed and scrupulously fair history of [Facebook]

—— Rich Jaroslovsky , Bloomberg Businessweek

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