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Cradle to Cradle
Cradle to Cradle
Oct 27, 2024 9:29 PM

Author:Michael Braungart,William McDonough

Cradle to Cradle

Recycling is good, isn’t it?

In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.

"Reduce, reuse, recycle”. This is the standard “cradle to grave” manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.

Reviews

The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of
stimulus, opportunity, challenge and reward. Works for me.

—— Stephen Bayley

Already embraced by far-thinking manufacturers and governments.

—— Food Ethics Magazine

It's one of the most thought-provoking books I've ever read

—— Ellen Macarthur , Daily Express

Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'

—— Carl Pope, Executive Director of the Sierra Club

Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.' A must for every library and every concerned citizen

—— Hazel Henderson, author of "Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy"

[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention

—— Ben Eh

Fabulous ... What an incredible account of an amazing century

—— Kim Wilde

A wondrous telling of the history of the very English love affair with gardens and growing things

—— Jon Snow, Channel Four News

The Brother Gardeners is a delightful book. It brings the story of 18th-century gardening to life in a remarkably vivid way, and sheds new light on the personality clashes and prejudices which lay at the root of the Georgians' passion for plants

—— Adrian Tinniswood

The Brother Gardeners were a group of men involved in the 18th-century quest for new plants, at a fascinating period in garden history. Andrea Wulf brings their personalities vividly to life in her thoroughly researched and lively account.

—— Jane Fearnley-Whittingstall

A totally engrossing read

—— Rosie Atkins, Curator, Chelsea Physic Garden

Immaculately written and researched, this book brings to life the dramas and dangers of eighteenth-century plant collecting

—— Catherine Horwood

[An] engrossing history of botanical obsession in England in the 18th century ... The author has a good eye for interesting detail and a fine sense of literary economy

—— Tim Richardson , Country Life

A 'biography' of the quintessential English garden, taking in Captain Cook, Carl Linnaeus, and the simultaneous rise of the British Empire and flower arranging - a delightful look at horticultural history

—— Scotland on Sunday

As Wulf triumphantly shows, plants and gardens reveal a wider view of the forces that shape society ... An antidote to dry garden history; rarely has the story of English plants been told with such vigour, and such fun

—— Jennifer Potter , TLS

The best book this year is The Brother Gardeners: Botany, Empire and the Birth of an Obsession

—— Leo Hollis , Independent on Sunday

Andrea Wulf has written a wonderful book, using a clutch of fascinating men to remind us the British Empire was once as much about white pine and Camellia japonica as it was about guns and steel ... enthralling story ... brilliantly readable book

—— Kathryn Hughes , Mail on Sunday
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