Breath-taking and thought-provoking

Truly intriguing and inspiring

Gladwell's most enjoyable book so far. It is a feel-good extravaganza, nourishing both heart and mind. Each of its stories ... has an ending that is both happy and surprising. What ostensibly unites the stories are the twin ideas that an advantage can sometimes be a disadvantage and that a disadvantage can sometimes be an advantage. Yet there is something more powerful and more uplifting that also links them. It is that good beats bad - just when you least expected it

When you read it, you feel like you can topple giants

enjoyable and insightful

Steeped in glory, loved by players for his light touch, he is probably the most coveted coach in the world.

Page upon page of insight

This book is rewarding regardless of your level of skill in getting along with others

Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful.

Both accessible and intellectually rigorous

No stone is left unturned … Cialdini builds a convincing and lushly written case

His trove of findings and case studies covers how our focal points determine who we see as influential

[Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven’t paid attention to background circumstances (such as the film people were watching at the time), you won’t get anywhere.

Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience — “pre-suading” them — is as important as the message itself.

Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff.

Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide . . . Introduces the idea of timing to the ideas of Influence and pushes them into the digital age.

Pre-Suasion is packed with new research, tactics and insights . . . An instant classic.

Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling.

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.

The simplicity of Brian Biro’s message, and compelling nature of the stories he tells makes this book a win for everyone. Read it, follow Brian’s guidance and you are sure to reach the mountain top!

"What would you do if you knew you could not fail?” It’s a question I posed often to our oldest daughter when she was competing internationally. I never thought of it being my own motto – until reading There Are No Overachievers. After nearly 20 years, I am still learning from Brian Biro’s life lessons – and I’m now aware of how important they are in the “transition” stage of my life, both personally and professionally. Thanks so much for the reminder, Brian!

Over the years, I’ve read hundreds of leadership books, but There Are No Overachievers stands alone. It’s an insightful and astute guide on how to be your very best at home and at work. Although I’ve been fortunate to enjoy great success in my career overall, there are so many times that I missed my window of opportunity to positively impact others’ lives. I was too easy to offend and hard to impress. Brian Biro is a life-changer. I enthusiastically recommend this book. It will bring you closer to your colleagues, your friends, and your loved ones.