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Do Purpose
Do Purpose
Dec 26, 2024 5:11 PM

Author:David Hieatt,David Hieatt,Matt Addis

Do Purpose

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.

'David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.'

Richard Reed, co-founder Innocent Drinks

'A wonderful book that reveals one of the secrets of business: do something you love and you'll never have to work another day in your life.'

Michael Acton Smith, CEO Mind Candy

Reviews

Not since The Naked Ape have I seen a book that so gleefully revels in tweaking the nose of conventional sensitivities. Whether you love it or hate it, this quirkily perceptive - or insouciantly provocative - book will enliven dinner party conversations, and will delight and infuriate in equal measure

—— Richard Dawkins, best-selling author of THE SELFISH GENE and THE GOD DELUSION

Many have tried to address small pieces of this great puzzle, but Rapaille and Roemer are the first to attempt a comprehensive answer to this eternal question. Because the stakes are so high, their work deserves serious study and attention. The destiny of nations may depend on ideas like theirs

—— Michio Kaku, author of PHYSICS OF THE FUTURE and PHYSICS OF THE IMPOSSIBLE

Move UP is a splendid book, totally engaging from start to finish. It showcases the human drive to strive for betterment within a complex matrix of our biology and culture. It challenges the reader to think about fresh ideas about ways to ascend, as well as highlighting the impediments that must be overcome to progress toward improvement

—— David M. Buss

Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.

—— Marc Andreessen, co-founder Andreessen Horowitz; director at Meta, HP, and eBay

[An] extremely interesting and informative read

—— Bookbag.co.uk

A surprisingly wise book about how you can use the strategies of an entrepreneur to enhance your pedestrian career.

—— The Times

Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want.

—— Gretchen Rubin, author of the #1 bestseller , The Happiness Project

Rather than containing the usual tranch of aphorisms and advice on how to create lists of things you want to achieve, The Start-up Of You suggests arranging your career like a business . . . We challenge you not to be inspired.

—— PA Life

A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur ­not in a particular company ­ but in the most important enterprise of all: one's own life.

—— Cory Booker, United States Senator from New Jersey

The most compelling parts of this book are the ones that look at the importance of developing and exploiting professional networks. As well as explaining network intelligence, or why your contacts’ contact may be the best source of leads about potential jobs, the book also gives numerous tips - including ones gleaned from the world of online dating - about how best to broker effective relationships

—— Economist

It is the optimism of Silicon Valley that infuses this book: there is still hope for those striving to break into the charmed circle

—— Richard Waters , Financial Times

The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.

—— Joi Ito, Director, MIT Media Lab

In times of change and uncertainty...adaptability creates stability. It is insights like this that make The Startup of You such a compelling new way to approach your life. Hoffman and Casnocha have distilled the essence of entrepreneurship into a potion for personal success, regardless of your career plans.

—— John Etchemendy, Provost, Stanford University

The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book The Start-up of You. His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world.

—— Jeff Weiner, CEO, LinkedIn

A fascinating insight to the workings of Silicon Valley and the characters therein and how they interact with each other

—— RecruitmentViews.com

There is much helpful advice but the main themes are to make sure your network is as strong as it can be so that it helps you to also make sure you are in a place that has opportunities for you

—— Citywealth Magazine
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