Fifteen years ago David Kwong and I started a magic club together, and one of us was good enough to quit his day job. I’ve learned a lot from him about how to surprise and delight audiences, and now his knowledge and storytelling skills are on full display. This book shows how the art and science of illusion can make us more engaging and more persuasive.

David Kwong uses his mastery of illusion as the spine of a story about us and our limits. But more important, he shows that illusion is far more than a set of tricks; it has a very well thought-out set of principles that are broadly applicable in business and life. Here you can learn the principles and enjoy the show!"

David Kwong has conjured a unique and seamless blend of cognitive psychology, business acumen, and the secrets of being a renowned magician.

David Kwong’s magic leaves me in awe, and his book did too!

This enjoyable work from a confident master of his trade is a “virtual wand” for those who want a bit of magic in their lives

Riotously entertaining comic memoir.

Raucously funny.

A classic tale made fresh.

Lonely Boy is unique amongst rock star memoirs: Jones is the real deal.

Gem.

Frank and engaging.

Perhaps I've been biased by a forty-year devotion to the Pistols, but having just turned its final page, Lonely Boy only seems like the best book since The Bible.

An enthralling, engaging human story: harrowing, hilarious and often touching, but above all, life-affirming.

Eminently readable.

One of the best autobiographies I have ever read

This first-hand account from the band’s guitarist captures the significance of the band through his own eyes, but also delves deep into his difficult childhood. Jones is a one-off: hilarious, eccentric, painfully honest and 100% Lahndahn.

Defiantly populist ... Dominic Sandbrook zestfully charts the route that has taken Britain from 'workshop of the world' to 'cultural superpower' ... as Sandbrook rightly insists, 'we still live in the shadow of the Victorians

Brilliant.

An engaging and very accessible history book about our modern artistic achievements that, provocatively, also debunks some of the very icons it praises.

I loved this book about British culture, partly because there's so much in it, and partly because of the brilliant way the author joins the dots ... Sandbrook gets us thinking about cinema, art, country houses, Tolkein, Doctor Who, and, superbly, much more.

An entertaining trawl through British culture ... [Sandbrook] has produced a book that is not only thoroughly enjoyable to read, but also crammed with as many serious insights as a shelf of academic studies

It's a great premise, and I dived into, and splashed around in, this book gleefully at first. Here were lucid and often amusing expositions on the work of Lennon and McCartney, Ian Fleming, JRR Tolkien, Christie ... in his books on Britain in the 1950s and 60s, Sandbrook has covered some of this ground before. But he doesn't repeat himself, and his scope is wider than heretofore - he notices, for instance, how ingrained Charles Dickens's influence is, still, in popular entertainment ... It would be impossible to please everyone. But when Sandbrook is pleasing, he is very pleasing indeed.