A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg helps us see how a commitment to our creative practice can make any story better.

A transformative and intensely personal journey building one of the world's most important, groundbreaking brands . . . A must-read.

A gripping insight into the creation of some of the most iconic marketing in history.

The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously.

So inspirational . . . I couldn't put it down.

This is the ultimate playbook to unleash creativity in any team - and in turn effect real, transformative change for you and your company.

An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves.

In this brilliant book, Greg Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger . . . A must-read for any marketer, businessperson or creative.

Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime.

Filled with remarkable stories . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before.

Using graphic storytelling, Everyday Superhero conveys the kind of horror-movie work atmosphere characteristic of old-mindset organizations and opens the appetite to a set of powerful tools that puts people first and thus activates the leadership shifts that make change happen. Follow them carefully! A highly recommended read!

Tony O'Driscoll is an intellectual can of whoop ass! He does more than transform corporate culture. He transforms everyone he meets. Everyday Superhero shows you how to unlock this superpower in yourself

One of the best books ever written about NewSpace . . . An incredibly entertaining account of today's space industry . . . Well-written and thrilling . . . When the Heavens Went on Sale is a timely read that introduces readers to the exciting business of launching small satellites. The space-based economy is just getting started

Well-researched and insightful . . . An excellent addition to science or biography collections

A fascinating read about an emerging, rapidly changing industry . . . If, for any reason, you thought the people in the space industry were boring, When the Heavens Went on Sale will make it clear they far from it

The book chronicles an enthralling Wild West of ego, idealism, and regulation-skirting greed, where soaring dreams are weighed down by economics and physics. CEOs, investors, engineers, and welders alike are smitten, but their efforts yield mostly pedestrian tools that track cargo ships, measure crop growth, or make phone calls. Still, the projects keep multiplying. "Something about space," Vance writes, "allows humans to perceive themselves as being part of a timeless story and casting their lot in with the infinite

Full of colorful people, risky investments, and teachable explosions, Vance's book is fascinating