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Enchantment
Enchantment
Oct 1, 2024 7:32 AM

Author:Guy Kawasaki

Enchantment

'Read this book to create a company as enchanting as Apple' Steve Wozniak

'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson

How to Win Friends and Influence People for the digital age

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.

In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.

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'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus

Reviews

The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential.

—— Sir Richard Branson, Founder of the Virgin Group

Read this book to create a company as enchanting as Apple.

—— Steve Wozniak, co-founder of Apple

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.

—— Kirkus

A new, powerful model for business. ... A must-read ... for all business leaders

—— Sheryl Sandberg, COO, Facebook

Grow is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth

—— Robert A. McDonald, chairman, president, and CEO, Procter & Gamble

A landmark book tailor-made for the times

—— Tom Peters, coauthor of In Search of Excellence

This breakthrough book, filled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career

—— William C. Taylor, founding editor, Fast Company, bestselling author of Practically Radical

Jim Stengel shows quite conclusively the power of galvanizing your company around a noble cause. It's a great way to think about your business

—— David C. Novak, Chairman and CEO, Yum! Brands, Inc.

In this fascinating book...I personally discovered ideas that are exactly what we need in today's business environment

—— Maurice Levy, chairman and CEO, Publicis Group

Jim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of what drives supercharged performance, he gives us something more profound. When you truly and measurably improve other people's lives, your life and the life of your business and brand improves exponentially. Mystery solved. Truth unleashed

—— Roy Spence, chairman and cofounder, GSD&M; CEO and cofounder, The Purpose Institute; and author of It’s Not What You Sell, It’s What You Stand For

Reading this book is like putting a few zeros on your income. Tim brings lifestyle to a new level-listen to him!

—— Michael D. Kerlin, McKinsey & Company Consultant to Bush-Clinton Katrina Fund, J. William Fulbright Scholar

Part scientist and part adventure hunter, Tim Ferriss has created a road map for an entirely new world. I devoured this book in one sitting-I have seen nothing like it.

—— Charles L. Brock, Chairman and CEO, Brock Capital Group, Former CFO, COO, and General Counsel, Scholastic, Inc., Former President, Harvard Law School Association.

Outsourcing is no longer just for Fortune 500 companies. Small and mid-sized firms, as well as busy professionals, can outsource their work to increase their productivity and free time for more important commitments. It's time for the world to take advantage of this revolution.

—— Vivek Kulkarni, CEO Brickwork India and former IT Secretary, Bangalore, Credited as the"techno-bureaucrat" who helped make Bangalore an IT destination in India

Tim is the master! I should know. I followed his rags to riches path and watched him transform himself from competitive fighter to entrepreneur. He tears apart conventional assumptions until he finds a better way.

—— Dan Partland, Emmy Award-Winning Producer"; American High, Welcome to the Dollhouse

The 4-Hour Workweek" is an absolute necessity for those adventurous souls who want to live life to its fullest. Buy it and read it before you sacrifice any more!

—— John Lusk, Group Product Manager, Microsoft World Headquarters

If you want to live your dreams now, and not in 20 or 30 years, buy this book!

—— Laura Roden, Chairman of the Silicon Valley Association of Start-up Entrepreneurs, Lecturer in Corporate Finance, San Jose State University

With this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week.

—— Tim Draper, Founder, Draper Fisher Jurvetson, Financiers to innovators including Hotmail, Skype, and Overture.com

Tim Ferriss's book is about gaining the courage to streamline your life
... But even more than that, it challenges the reader to seriously consider an essential-yet rarely asked-question: What do you really want from life?

—— Rolf Potts, Author of "Vagabonding" and Travel Columnist for Yahoo! News

Tim has done what most people only dream of doing. I can't believe he is going to let his secrets out of the bag. This book is a must read!

—— Stephen Key, Top Inventor and Team Designer of Teddy Ruxpin, Lazer Tag, Consultant to "American Inventor"
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