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Exponential
Exponential
Oct 8, 2024 8:25 PM

Author:Azeem Azhar,Azeem Azhar

Exponential

Brought to you by Penguin.

A revelatory guide to how technology is changing the world, from the creator of Exponential View

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We are entering the Exponential Age.

Between faster computers, better software and bigger data, ours is the first era in human history in which technology is constantly accelerating.

Azeem Azhar - writer, technologist, and creator of the acclaimed Exponential View newsletter - understands this shift better than anyone. Technology, he argues, is developing at an increasing, exponential rate. But human society - from our businesses to our political institutions - can only ever adapt at a slower, incremental pace. The result is an 'exponential gap' - between the power of new technology and humans' ability to keep up.

In Exponential, Azhar shows how this exponential gap can explain our society's most pressing problems. The gulf between established businesses and fast-growing digital platforms. The inability of nation states to deal with new forms of cyberwarfare. And the sclerotic response of liberal democracies to fast-moving social problems.

But the exponential gap is not inevitable. Drawing on fields as varied as economics, political science and psychology, Azhar sketches out how we can harness the power of tech to serve our real needs - fostering new ways of doing business, innovative forms of politics, and fresh approaches to national defence.

The result is a holistic new way to make sense of the modern world. Exponential technology is transforming all of our lives. This book explains how.

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'Comprehensive but lively . . . An essential addition to the ongoing discourse about where remarkable new technologies can take us, and where we should be aiming to go. Highly recommended!' Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling

'Read this book if you are interested in how we can design a more inclusive and sustainable system with a re-direction of technological change at its centre.' Mariana Mazzucato, UCL professor and author of The Value of Everything

'A powerful argument . . . Azeem Azhar's writing is informative and accessible, and his prescient ideas are only going to become more important as time goes on.' Hannah Fry, BBC Radio 4 presenter and author of Hello World

'Brilliant . . . Demystifies exponentially fast changes and - importantly - shows how the chronic volatility can be harnessed for good. Essential reading for anyone who wants to understand how to reclaim a good society from the snapping jaws of looming chaos.' Robert Peston, ITV Political Editor and author of WTF

'Azeem Azhar is one of the best-regarded thought leaders in the industry . . . He has a broad understanding of the ways technology can be used to solve our biggest problems, shape our society, and bridge cultural divides.' Daniel Ek, co-founder and CEO of Spotify

'Azeem Azhar is a globally recognised voice on technology and its impact. He has written a fascinating and important book, required reading for anyone seeking to understand the new economy and the massive global corporations that seek to dominate that economy.' Matthew Taylor, Chief Executive, Royal Society of Arts

© Azeem Azhar 2021 (P) Penguin Audio 2021

Reviews

Valuable and timely . . . The importance of the book lies in its diligent and comprehensive definition of a new phase in human affairs . . . An enticing and necessary read.

—— Sunday Times

As a primer on our latest multi-dimensional technological revolution and how it is rewriting the rules of society, economics and politics, this book is hard to beat.

—— Books of the Year , Financial Times

The exponentially growing mismatch between the tools available to democracies and the sheer might of technology giants is one of the great challenges of our time . . . Azeem Azhar's excellent book Exponential offers some solutions.

—— Amol Rajan , BBC News

As high-tech innovation accelerates in ways that deliver huge benefits to society but also create unique challenges, Azeem Azhar delivers a comprehensive but lively take on the key issues informing what he calls the Exponential Age. It's an essential addition to the ongoing discourse about where these remarkable new technologies can take us, and where we should be aiming to go. Highly recommended!

—— Reid Hoffman, co-founder of LinkedIn and author of BLITZSCALING

While many talk about the rate of innovation, too few talk about its direction. Azeem's new book helps bring that directionality to the surface through a dynamic understanding of the connections between economic, social and technological forces. Read this book if you are interested in how we can design a more inclusive and sustainable system with a re-direction of technological change at its centre.

—— Mariana Mazzucato, UCL professor and author of THE VALUE OF EVERYTHING and MISSION ECONOMY

A sweeping, engaging, nuanced, and ultimately conflicted look at how recent innovations in computing and other emerging technologies have radically transformed human existence, with consequences that we can hardly fathom . . . A deft and clear-eyed treatment of complex issues such as globalisation and the future of automation . . . Perhaps Azhar's most valuable insight is that conservatively managing the individual risks posed by new technologies will not suffice.

—— Financial Times

Azeem Azhar is one of the best-regarded thought leaders in the industry. But more importantly, he has a broad understanding of the exponential ways technology can be used to solve our biggest problems, shape our society, and bridge cultural divides.

—— Daniel Ek, founder and CEO of Spotify

Azeem Azhar is a globally recognised voice on technology and its impact. He has written a fascinating and important book, required reading for anyone seeking to understand the new economy and the massive global corporations that seek to dominate that economy.

—— Matthew Taylor, Chief Executive, Royal Society of Arts

Azhar is unapologetically bullish about the power of technology . . . He speaks powerfully about how we need to shape technology to put it back in the service of society.

—— Guardian

Brilliant.

—— Anil Seth, author of BEING YOU

Every generation fears technology is changing frighteningly fast. Usually it is hyperbole, the fear of the unknown. But today technological shifts are posing challenges to our security, our democracies, our way of life, our sanity. Azeem Azhar's brilliant book demystifies these exponentially fast changes and - importantly - shows how the chronic volatility can be harnessed for good. Essential reading for anyone who wants to understand how to reclaim a good society from the snapping jaws of looming chaos.

—— Robert Peston

We are living through a period of unprecedented technological change . . . Exponential offers a new framework for understanding the impact of technology on the economy, politics and the future.

—— Forbes

A powerful argument . . . Azhar's writing is informative and accessible, and his prescient ideas are only going to become more important.

—— Hannah Fry, BBC Radio 4 presenter and author of HELLO WORLD

A details-rich journey from the discovery of the first transistor in 1947 to the arrival of TikTok.

—— Reuters

Azhar has a knack for interrogating and inverting conventional thinking . . . A convincing case that something extraordinary is taking place in business and society.

—— Economist

A celebration of the world-changing impact of computing technologies . . . Azhar meticulously and smartly makes his case.

—— MIT Technology Review

Excellent.

—— Forbes

A tremendous new book which has far-reaching implications.

—— Ian Goldin, Founding Director, University of Oxford Martin School

As a primer on our latest multi-dimensional technological revolution and how it is rewriting the rules of society, economics and politics, this book is hard to beat.

—— Books of the Year , Financial Times

How tech companies conquered the world and how their thirst for endless growth shapes the way they operate . . . Heralds an eventful, if rather alarming, new phase in human history.

—— Books of the Year , The Times

Amazing facts . . . I highly recommend it.

—— Sebastian Mallaby

Thomas Halliday's debut is a kaleidoscopic and evocative journey into deep time. He takes quiet fossil records and complex scientific research and brings them alive - riotous, full-coloured and three-dimensional. You'll find yourself next to giant two-metre penguins in a forested Antarctica 41 million years ago or hearing singing icebergs in South Africa some 444 million years ago. Maybe most importantly, Otherlands is a timely reminder of our planet's impermanence and what we can learn from the past

—— Andrea Wulf, author of THE INVENTION OF NATURE

Deep time is very hard to capture - even to imagine - and yet Thomas Halliday has done so in this fascinating volume. He wears his grasp of vast scientific learning lightly; this is as close to time travel as you are likely to get

—— Bill McKibben, author of FALTER

An absolutely gripping adventure story, exploring back through the changing vistas of our own planet's past. Earth has been many different worlds over its planetary history, and Thomas Halliday is the perfect tour guide to these past landscapes, and the extraordinary creatures that inhabited them. Otherlands is science writing at its very finest

—— Lewis Dartnell, author of ORIGINS

Otherlands is one of those rare books that's both deeply informative and daringly imaginative. It will change the way you look at the history of life, and perhaps also its future

—— Elizabeth Kolbert, author of THE SIXTH EXTINCTION

This stunning biography of our venerable Earth, detailing her many ages and moods, is an essential travel guide to the changing landscapes of our living world. As we hurtle into the Anthropocene, blindly at the helm of this inconstant planet, Halliday gives us our bearings within the panorama of deep time. Aeons buckle under his pen: the world before us made vivid; the paradox of our permanence and impermanence visceral. Wonderful

—— Gaia Vince, author of TRANSCENDENCE

Stirring, surprising and beautifully written, Otherlands offers glimpses of times so different to our own they feel like parallel worlds. In its lyricism and the intimate attention it pays to nonhuman life, Thomas Halliday's book recalls Rachel Carson's Under the Sea Wind, and marks the arrival of an exciting new voice

—— Cal Flynn, author of ISLANDS OF ABANDONMENT

Imaginative

—— Andrew Robinson , Nature

This study of our prehistoric earth is "beyond cinematic", James McConnachie says. "It could well be the best book I read in 2022

—— Robbie Millen and Andrew Holgate, Books of the Year , Sunday Times

It's phenomenally difficult for human brains to grasp deep time. Even thousands of years seem unfathomable, with all human existence before the invention of writing deemed 'prehistory', a time we know very little about. Thomas Halliday's book Otherlands helps to ease our self-centred minds into these depths. Moving backwards in time, starting with the thawing plains of the Pleistocene (2.58 million - 12,000 years ago) and ending up in the marine world of the Ediacaran (635-541 mya), he devotes one chapter to each of the intervening epochs or periods and, like a thrilling nature documentary, presents a snapshot of life at that time. It's an immersive experience, told in the present tense, of these bizarre 'otherlands', populated by creatures and greenery unlike any on Earth today

—— Books of the Year , Geographical

Each chapter of this literary time machine takes us further back in prehistory, telling vivid stories about ancient creatures and their alien ecologies, ending 550 million years ago

—— The Telegraph Cultural Desk, Books of the Year , Telegraph

The largest-known asteroid impact on Earth is the one that killed the dinosaurs 65?million years ago, but that is a mere pit stop on Thomas Halliday's evocative journey into planetary history in Otherlands. Each chapter of this literary time machine takes us further back into the deep past, telling vivid stories about ancient creatures and their alien ecologies, until at last we arrive 550?million years ago in the desert of what is now Australia, where no plant life yet covers the land. Halliday notes the urgency of reducing carbon emissions in the present to protect our settled patterns of life, but adds: "The idea of a pristine Earth, unaffected by human biology and culture, is impossible." It's an epic lesson in the impermanence of all things

—— Steven Poole, Books of the Year , Telegraph

The world on which we live is "undoubtedly a human planet", Thomas Halliday writes in this extraordinary debut. But "it has not always been, and perhaps will not always be". Humanity has dominated the Earth for a tiny fraction of its history. And that History is vast. We tend to lump all dinosaurs, for example, into one period in the distant past. But more time passed between the last diplodocus and the first tyrannosaurus than has passed between the last tyrannosaurus and the present day. A mind-boggling fact. This is a glorious, mesmerising guide to the past 500 million years bought to life by this young palaeobiologist's rich and cinematic writing

—— Ben Spencer, Books of the Year , Sunday Times

A book that I really want to read but haven't yet bought - so I hope it goes into my Christmas stocking - is Otherlands: A World in the Making by Thomas Halliday. It sounds so amazing - a history of the world before history, before people. He's trying to write the history of the organisms and the plants and the creatures and everything else as the world grows from protozoic slime or whatever we emerged from. It sounds like an absolutely incredible effort of imagination. I think that Christmas presents should be books you can curl up with and get engrossed in and transported by - and Otherlands sounds like exactly that

—— Michael Wood, Books of the Year , BBC History Magazine

But, of course, not all history is human history, Otherlands, by Thomas Halliday, casts its readers further and further back, past the mammoths, past the dinosaurs, back to an alien world of shifting rock and weird plants. It is a marvel

—— Books of the Year , Prospect

Farming, unlike almost any other job, is bound up in a series of complex ropes that Rebanks captures in his own story so beautifully: family pressure and loyalty, ego, loneliness, and a special kind of peer pressure...English Pastoral is going to be the most important book published about our countryside in decades, if not a generation

—— Sarah Langford

A deeply personal account by a farmer of what has happened to farming in Britain. Everyone interested in food should read this compelling, informative, moving book

—— Jenny Linford

Rebanks is a rare find indeed: a Lake District farmer whose family have worked the land for 600 years, with a passion to save the countryside and an elegant prose style to engage even the most urban reader. He's refreshingly realistic about how farmed and wild landscapes can coexist and technology can be tamed. A story for us all.

—— Evening Standard, Best Books of Autumn 2020

Moving, thought-provoking and beautifully written.

—— James Holland

English Pastoral is one of the most captivating memoirs of recent years ...The traditional pastoral is about retreat into an imagined rural idyll, but this confronts very real environmental dilemmas. Like the best books, it gives you hope and new energy.

—— Amanda Craig , Guardian

James Rebanks has a sharp eye and a lyrical heart. His book is devastating, charting the murderous and unsustainable revolution in modern farming ... But it is also uplifting: Rebanks is determined to hang on to his Herdwicks, to keep producing food, and to bring back the curlews and butterflies and the soil fertility to his beloved fields. Truly a significant book for our time.

—— Daily Mail – Books of the Year

Lyrical and illuminating ... will fascinate city-dwellers and country-lovers alike.

—— Independent – 10 Best Non-Fiction Books of 2020

A lyrical account of Rebanks' childhood on the Lake District farm that he's made famous; an account of how he learned about stockmanship and community and the rhythms of the land from his father and grandfather. [...] His writing is properly Romantic, which is a high compliment [...] Rebanks is obviously a wonderful human as well as a splendid writer.

—— Charles Foster

A lament for lost traditions, a celebration of a way of living and a reminder that nature is 'finite and breakable.' Mr. Rebanks hits all the right notes and deserves to be heard

—— Wall Street Journal

The most important story, perfectly told

—— Amy Liptrot

Memorable, urgent, eloquent ... Rebanks speaks with blunt, unmatched authority. He is also a fine writer with descriptive power and a gift for characterisation ... English Pastoral may be the most passionate ecological corrective since Rachel Carson's Silent Spring

—— Caroline Fraser , New York Review of Books
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