Home
/
Non-Fiction
/
Faster Than The Speed Of Light
Faster Than The Speed Of Light
Nov 17, 2024 7:44 AM

Author:Joao Magueijo

Faster Than The Speed Of Light

The idea that the speed of light is a constant - at 186,000 miles per second - is one of the few scientific facts that almost everyone knows. That constant - c- also appears in the most famous of all scientific equations: e=mc2- Yet over the last few years, a small group of highly reputable young physicists have suggested that the central dogma of modern physics may not be an absolute truth - light may have moved faster in the earlier life of the universe, it may still be moving at different speeds elsewhere today.

In telling the story of this heresy, and its gradual journey towards acceptance, Joao Magueijo writes as one of the three central figures in the story, introducing the reader to modern cosmology, to the implications of VSL (variable speed of light) and to the world of physicists. The initial rejection of Magueijo's ideas is beginning to give way to a reluctant acceptance that the young men may have a point - only the next few years will tell the final fate of this 'dangerous' idea.

Reviews

Magueijo tells the story...with passion and considerable verve, familiarising his readers with some of the hippiest ideas in modern science.

—— The Observer

For its lucidity and persuasiveness, Joao Magueijo's book on cosmological thinking stands comparison with Simon Singh's Fermat's Last Theorem- a hip, raucous, hot-blooded, bilious and altogether bewitching expose of real science from the inside.

—— Daily Telegraph

A highly readable account of the problems besetting modern cosmology and how they appear to be resolved by [his theory]. Better still, he gives an honest and revealing insight into what it's like to carry out scientific research

—— Guardian

Like many of the best popular science books, this is not so much a definitive statement as a thrilling report from the front. There hasn't been a writer about science this bolshy since the young James Watson- Fascinating

—— Time Out

A fresh examination of how routine behaviours take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits.

—— Associated Press

Inspiring stuff!

—— Counsel

The Power of Habit steps sideways into science and brain chemistry to back up its key message: that identifying and implementing keystone habits is the difference between success and failure, whatever your goals. So if you’re a procrastinator, or a sleeper-inner, pick it up – and see how quickly you can morph those habits into habitual success. When you get around to it, obviously.

—— Stylist

This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits.

—— Best Brainy Books of the Decade , Guardian

Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation.

—— Bloomberg Businessweek

There's been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit.

—— David Brooks , The New York Times

If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won't work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success.

—— Forbes

The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps' coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team.

—— Los Angeles Times

There is a reason this book has been an international bestseller . . . I was hooked from the first page.

—— VIP Magazine

Written in a delectable prose that scatters flashes of poetry over a sardonic undertow of social comment, Edgelands is a lyrical triumph. On Britain’s grotty margins, the duo trace “desire paths” to find beauty and mystery in the rough darkness on the edge of town

—— Boyd Tonkin , Independent

Throw out your old atlas. The new version is here

—— Walter Kirn (author of UP IN THE AIR)

Kasarda ... and Lindsay convincingly put the airport at the centre of modern urban life

—— Economist

Highly recommended

—— Library Journal
Comments
Welcome to zzdbook comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Copyright 2023-2024 - www.zzdbook.com All Rights Reserved