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Follow This Path
Follow This Path
Nov 14, 2024 10:25 PM

Author:Curt Coffman,Gabriel Gonzalez-Molina

Follow This Path

Follow This Path is a ten-step programme for making your company more profitable by understanding that both employees and customers are people with emotional and psychological needs and wants. People are not rational utility-maximizers acting on perfect information, as in economic theory. Rather, as both customer and employee, they want to form economic relationships - like any other kind of relationship - that are based on trust and emotional connection. If they succeed in forming such relationships, they engage (a key word in the book, and a central theme) with an organization, and will ultimately prove more profitable to it. The authors draw on years of Gallup surveys to show how engagement leads to profitability, and back up their claims with research and statistics based on Gallup findings.

Reviews

When people ask me what an entrepreneur is, my answer is someone who wants to make a difference to other people’s lives. Jamal is a walking definition of the word.

—— Sir Richard Branson

A master storyteller, he slips deftly from fiction to fact: I've rarely read a better analysis of the movie business...This is a beautifully written and often hilarious book.

—— Sunday Express

a natural autobiographer, charming, funny, perceptive and mercifully free of the usual egomaniacal windbaggery.... I was so smitten with this book that I read it through from cover to cover in one sitting. At times, I found myself laughing loudly and lengthily. Above all, though, I was moved.

—— John Preston , Daily Mail

An homage to pre-digital cinema, an elegy for a vanishing London of almost half a century ago and a tribute to friendship, gonzo-style. Two thumbs up for this triple-billing.

—— FINANCIAL TIMES

He's written a roomful of books, including the Bryant & May series of crimers, but his memoirs are just as much fun... Hugely entertaining this.

—— Sunday Sport

This is the sort of book that should be prescribed as a pick-me-up on the NHS...Film Freak is gold-plated writing: uproarious, then dark, and surprisingly moving. Above all it's a fabulous evocation of a London, and a way of life, now almost gone for ever. *****

—— Mail on Sunday

Dazzlingly funny and evocative . . . conjures up a world before corporate suits took over, when rubbishy films played all day in smoke-filled cinemas and stars would do a quick advert for a wad of cash. It’s also the most tender and genuine story of a bizarre and complicated relationship . . .anyone who loves film and brilliant writing should invest in this slice of British culture

—— Daily Mail

Fascinating ... exciting ... The book is packed with interviews from all the key players, including Zuckerberg and Moskovitz. Kirkpatrick's subjects open up about everything

—— Associated Press

This fast paced narrative captures the excitement of the startup world and reminds me of the early days of Wikipedia when I realized we were onto something big. A big revelation is how Mark Zuckerberg's idealism led him to focus on product improvements rather than short-term revenue gains, and how critical this was to the company's success

—— Jimmy Wales, Founder, Wikipedia

Facebook is becoming the dominant social networking tool, facilitating our online and offline worlds. The Facebook Effect effectively shows its rapid evolution, where it is going, and how it will increasingly affect our lives

—— Craig Newmark, Founder, Craigslist

Mr. Kirkpatrick doesn't coddle his subject, yet he presents Mr. Zuckerberg's point of view much more comprehensibly than we have seen it before ... The author lets you get inside Mr. Zuckerberg's head

—— Wall Street Journal

Mr. Kirkpatrick ... was encouraged by Mr. Zuckerberg to write this book and was granted extensive access to him and his associates ... [Kirkpatrick] gives the reader a detailed understanding ... [and] still does an animated job of evoking the collegiate atmosphere that reigned at the company

—— New York Times

A carefully reported book that should change the way you think about a very unusual enterprise ... does the best job yet of making sense of Facebook's founder, 26-year-old Mark Zuckerberg

—— Forbes

Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it's fascinating to hear what resulted

—— Chris Anderson, Editor of Wired and author of The Long Tail

Engrossing. . . . A detailed and scrupulously fair history of [Facebook]

—— Rich Jaroslovsky , Bloomberg Businessweek

An illuminating glimpse behind the red curtain ... McGregor's lucid dissection shows how top-ranked party members - indeed the party itself - sit outside the law

—— Metro

What Money Can't Buy is replete with examples of what money can, in fact, buy ... Sandel has a genius for showing why such changes are deeply important

—— Martin Sandbu , Financial Times

Michael Sandel ... is currently the most effective communicator of ideas in English

—— Guardian

Sandel, the most famous teacher of philosophy in the world, has shown that it is possible to take philosophy into the public square without insulting the public's intelligence

—— Michael Ignatieff , New Republic

A book that can persuade people that the rules of the economy don't just reflect our values, they help to determine them

—— Ed Miliband , New Statesman

Fascinating exploration of the alarming encroachment of market philosophy on so many aspects of our lives

—— Alexander McCall Smith , The Herald
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