Framers | Non-Fiction - www.zzdbook.com

Framers

Jan 10, 2025 11:41 PM

Author:Kenneth Cukier,Viktor Mayer-Schoenberger,Francis de Vericourt,Kaleo Griffith

Framers

Brought to you Penguin.

Wonderfully stimulating... will teach you to see around corners' -- Tim Harford

Don't just think deep, think wide.

From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. But how we see them affects how we respond and lets us uncover hidden options that expand our thinking.

In this bold, optimistic book, the authors of the bestselling Big Data show how humans have a unique cognitive ability to frame -- to create mental models that allow us to spot patterns, make predictions and grasp new situations. While computers may now excel at reasoning and judgement, framing is unique to humans. This book is the first guide to mastering an essential skill for the 21st century.

Blending fascinating stories with cutting-edge research, you'll discover why it's useless to try to think outside the box, how Spotify beat Apple by framing music as experience, how the #metoo movement reframed the perception of sexual assault from silence to solidarity, and how framing Covid-19 as seasonal flu led to disaster whereas framing it as SARS delivered New Zealand from the pandemic.

Framers will show you how to make better decisions in the age of algorithms, and will revolutionise not only how we think about our future, but how we think about everything.

Reviews

A tightly written prescription for smart thinking... A bold call to reinject pluralism and progressive human values into a decision-making process dominated by algorithms or gut instinct

—— Financial Times -- 2021 Summer Books List

A simply wonderful reimagining of human ingenuity. It will teach you to see around corners

—— Tim Harford, bestselling author of How To Make The World Add Up

Reveals how you can recognize the lenses that you're applying ... an important read -- a steady hand for our turbulent times

—— Adam Grant, #1 New York Times bestselling author of THINK AGAIN

A fascinating look at what makes humans special and how people can improve the way they think to stay ahead of the machines

—— Mustafa Suleyman, Co-founder of DeepMind, Vice-President of Google

A paean to cognitive agility and the elasticity of the imagination

—— The Economist

Packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think-and might just change the world too

—— Annie Duke, best-selling author of THINKING IN BETS and former poker champion

A great book filled with fresh perspectives to help us out during the rise of AI so we can usher in the Age of Humanity

—— will.i.am, musician and entrepreneur

A captivating read... Framers will transform the way you think

—— Marissa King, Professor at Yale School of Management

Brilliantly shows that mental models are at the heart of creativity, critical thinking and innovation, and how we can get better at it to solve our toughest business and social challenges

—— Aaron Levie, CEO of Box

Provides insight into how we can all nurture more of a beginner's mind and manifest breakthrough ideas for building a better future

—— Marc Benioff, chairman and CEO, Salesforce

An appealing pop-science guide to creativity [and] an astute analysis of problem-solving

—— Kirkus Reviews

Humans today live a much easier, more comfortable, and more pleasant existence than ever before, but we also face our greatest existential challenges as a species, and in order to survive we will need not only cooperation, but a new and diverse set of cognitive frames ... [this book] teaches us how to better frame things for ourselves as individuals

—— Porchlight BOOK TO WATCH

When you're in the mood for a pep talk, who better to turn to than a well-networked, optimistic mentor who is naturally in your corner?

—— Tech Crunch

It was surprising to learn-as I did from Reid Hoffman's new book, Masters of Scale-how many of today's top Silicon Valley entrepreneurs are inveterate questioners, driven by curiosity... You need to be a restless learner and a person who's not afraid to question anything-including your own bright ideas... One of the surprises in the Masters of Scale book is seeing how many success stories were born out of failure.

—— Fast Company

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