A fascinating read

McGinn's strategies can create a winning pre-game routine for anyone

Psyched Up is an essential user's guide for ensuring you'll be your best when you take centre stage

I can't think of another book that's as helpful as this, whether you're shooting a free throw, taking a big test, giving a toast or on one knee proposing. Read Psyched Up before your next big moment

This book is a gift for entrepreneurs or anyone else who pitches ideas for a living

Psyched Up provides a wonderful overview of the science and practicalities of how to perform well when it matters most

A wonderful pleasure to read, Psyched Up is an expertly crafted investigation into the vibrating heart of peak performance

Psyched Up offers compelling, entertaining and well-researched advice on how to prepare for stressful situations

Daniel McGinn's Psyched Up offers that perfect combination of informative, applicable advice and page-turningly good entertainment'

This is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again

As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires

If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.

[Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven’t paid attention to background circumstances (such as the film people were watching at the time), you won’t get anywhere.

Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience — “pre-suading” them — is as important as the message itself.

Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff.

Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide . . . Introduces the idea of timing to the ideas of Influence and pushes them into the digital age.

Pre-Suasion is packed with new research, tactics and insights . . . An instant classic.

Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling.

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.