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Grow
Oct 2, 2024 2:38 AM

Author:Jim Stengel

Grow

Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad.

Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.

Reviews

In seven years as global marketing officer of Procter & Gamble, Jim Stengel was influenced by celebrated management writers such as Jim Collins, author of Good to Great, and Stephen Covey ... Grow stands a chance of becoming a similarly influential text for a new generation of executives

—— Financial Times

By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times

—— Arianna Huffington

When you start reading Grow, you may well feel a little sceptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out

—— Sir Martin Sorrell, CEO, WPP

A new, powerful model for business. ... A must-read ... for all business leaders

—— Sheryl Sandberg, COO, Facebook

Grow is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth

—— Robert A. McDonald, chairman, president, and CEO, Procter & Gamble

A landmark book tailor-made for the times

—— Tom Peters, coauthor of In Search of Excellence

This breakthrough book, filled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career

—— William C. Taylor, founding editor, Fast Company, bestselling author of Practically Radical

Jim Stengel shows quite conclusively the power of galvanizing your company around a noble cause. It's a great way to think about your business

—— David C. Novak, Chairman and CEO, Yum! Brands, Inc.

In this fascinating book...I personally discovered ideas that are exactly what we need in today's business environment

—— Maurice Levy, chairman and CEO, Publicis Group

Jim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of what drives supercharged performance, he gives us something more profound. When you truly and measurably improve other people's lives, your life and the life of your business and brand improves exponentially. Mystery solved. Truth unleashed

—— Roy Spence, chairman and cofounder, GSD&M; CEO and cofounder, The Purpose Institute; and author of It’s Not What You Sell, It’s What You Stand For

Reading this book is like putting a few zeros on your income. Tim brings lifestyle to a new level-listen to him!

—— Michael D. Kerlin, McKinsey & Company Consultant to Bush-Clinton Katrina Fund, J. William Fulbright Scholar

Part scientist and part adventure hunter, Tim Ferriss has created a road map for an entirely new world. I devoured this book in one sitting-I have seen nothing like it.

—— Charles L. Brock, Chairman and CEO, Brock Capital Group, Former CFO, COO, and General Counsel, Scholastic, Inc., Former President, Harvard Law School Association.

Outsourcing is no longer just for Fortune 500 companies. Small and mid-sized firms, as well as busy professionals, can outsource their work to increase their productivity and free time for more important commitments. It's time for the world to take advantage of this revolution.

—— Vivek Kulkarni, CEO Brickwork India and former IT Secretary, Bangalore, Credited as the"techno-bureaucrat" who helped make Bangalore an IT destination in India

Tim is the master! I should know. I followed his rags to riches path and watched him transform himself from competitive fighter to entrepreneur. He tears apart conventional assumptions until he finds a better way.

—— Dan Partland, Emmy Award-Winning Producer"; American High, Welcome to the Dollhouse

The 4-Hour Workweek" is an absolute necessity for those adventurous souls who want to live life to its fullest. Buy it and read it before you sacrifice any more!

—— John Lusk, Group Product Manager, Microsoft World Headquarters

If you want to live your dreams now, and not in 20 or 30 years, buy this book!

—— Laura Roden, Chairman of the Silicon Valley Association of Start-up Entrepreneurs, Lecturer in Corporate Finance, San Jose State University

With this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week.

—— Tim Draper, Founder, Draper Fisher Jurvetson, Financiers to innovators including Hotmail, Skype, and Overture.com

Tim Ferriss's book is about gaining the courage to streamline your life
... But even more than that, it challenges the reader to seriously consider an essential-yet rarely asked-question: What do you really want from life?

—— Rolf Potts, Author of "Vagabonding" and Travel Columnist for Yahoo! News

Tim has done what most people only dream of doing. I can't believe he is going to let his secrets out of the bag. This book is a must read!

—— Stephen Key, Top Inventor and Team Designer of Teddy Ruxpin, Lazer Tag, Consultant to "American Inventor"
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