A must-read for everyone who cares about driving customer engagement

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject

The book everyone in Silicon Valley is talking about

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will

You'll read this. Then you'll hope your competition isn't reading this. It's that good.

Nir's work is an essential crib sheet for any startup looking to understand user psychology.

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company.

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance

Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people's attention

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley's most visible advocate of habit-forming technology

A must read for anyone looking to start a company or develop a product. It provides four actionable steps to attract users and to ensure that they continue to come back.

A compelling book from start to finish. Cohen-Hatton uses her own experiences as a firefighter to expose the psychology behind her decisions and emotions. A great read and accessible to all.

A compelling and exciting read. A great insight into decision-making on the front line of firefighting . . . Immersive stories, tension and fantastic lessons to take away. I loved it!

One of the UK's most senior firefighters share heart-in-the-mouth stories from her 18 years in the emergency services, taking us to the very heat of battle; from scenes of devastation and crisis, to the quieter moments when these unassuming heroes question both themselves and the decisions they are forced to make. As we all as being extraordinarily courageous, Cohen-Hatton has an impressive professional track record: her award winning research into decision-making in the emergency services has transformed policy at a global level.

A fascinating read

This book is incredible!

WOW! I just could not put it down! . . . It will enlighten people about the human aspects of firefighting, the challenges of decision-making under pressure and the way in which university research has helped to understand and improve the way leaders approach critical decisions. It’s certainly made me think about how I can use the principles discussed to help people in a variety of leadership positions.

This book will change the way you think. Forever.

As well as being a fire-fighter, she’s a fire-thinker, and that’s what makes this book stand out.

An inspiring, vivid account of the dangerous world of firefighting

Mesmerising…at times, bitingly funny… [The Shapeless Unease is] an engrossing portrait of the fragility of identity and coherency in the grip of insomnia. I hadn’t read Harvey before this, but her facility with language here captivated me and I’ll be seeking out her novels next.

Urgent and full of arresting images and insights.

[The Shapeless Unease] is littered with sharp insights expressed in exquisitely lucid prose but is as amorphous as its title suggests.

It’s a claustrophobic, enlightening, moving, existential treatise on sleep, insomnia and death. And it’s funny, too.

I wish I had saved The Shapeless Unease to read in isolation but Samantha Harvey’s book about insomnia, time, death and so many unknowable things is a blessing to have in lonely times. It is a profound and stunning book but funny, too.

A beautiful, jagged little book about insomnia and so many unknowable things: life and death, Buddhism, and how language alters our thinking. But I was most struck by its form and structure.

[Samantha Harvey's] cerebral, startlingly clear account of somehow pulling through [from insomnia] carries an electric charge and meditates on not only the mystery of sleep but also writing, swimming and dreams.

[The Shapeless Unease] is beautifully crafted and its achievement makes itself more apparent on a second reading.

A masterpiece, so good I can hardly breathe. I'm completely floored by it.

This book seems appropriately messy-haired and wild-eyed... Anyone who has lain awake the night before a big test will recognize such manic flourishes. Harvey captures the 4 a.m. bloom of magical thinking; stories proliferate within stories... To read Harvey is to grow spoiled on gorgeous phrases.