Constance Hays has written a lively account of how the company reached this global status-and an even more detailed account of how, in the late 1990s, it seemed to lose its way.

Coca-Cola no longer bestrides the world as it once did. The glory days are over-The chain of events that led to this situation is nicely chronicled-in this entertaining and well-researched book-Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book.

Colourful and timely-Constance Hays has produced a wellresearched and objective account of-a business that now sells enough Coke to build a stack of crates that would almost reach Mars'

Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg

A compelling account of the origins and prospects of the social networking giant

Along the way, Zuckerberg has turned down acquisition offers of as much as $15 billion; worked with and against technology giants Google, Microsoft and Viacom; and knocked heads with privacy advocates. Those are some of the gems in the illuminating new book

Understanding Facebook's success is crucial to understanding the modern internet, and this is the definitive account of its rise and rise. Kirkpatrick's story is an important contribution to the biography of the digital age, and one of the most startling stories of human ingenuity and appetite you'll find on any shelf

Fascinating ... exciting ... The book is packed with interviews from all the key players, including Zuckerberg and Moskovitz. Kirkpatrick's subjects open up about everything

This fast paced narrative captures the excitement of the startup world and reminds me of the early days of Wikipedia when I realized we were onto something big. A big revelation is how Mark Zuckerberg's idealism led him to focus on product improvements rather than short-term revenue gains, and how critical this was to the company's success

Facebook is becoming the dominant social networking tool, facilitating our online and offline worlds. The Facebook Effect effectively shows its rapid evolution, where it is going, and how it will increasingly affect our lives

Mr. Kirkpatrick doesn't coddle his subject, yet he presents Mr. Zuckerberg's point of view much more comprehensibly than we have seen it before ... The author lets you get inside Mr. Zuckerberg's head

Mr. Kirkpatrick ... was encouraged by Mr. Zuckerberg to write this book and was granted extensive access to him and his associates ... [Kirkpatrick] gives the reader a detailed understanding ... [and] still does an animated job of evoking the collegiate atmosphere that reigned at the company

A carefully reported book that should change the way you think about a very unusual enterprise ... does the best job yet of making sense of Facebook's founder, 26-year-old Mark Zuckerberg

Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it's fascinating to hear what resulted

Engrossing. . . . A detailed and scrupulously fair history of [Facebook]