Author:Stephen Bayley,Roger Mavity
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‘Promises to show readers how to think boldly and spark imaginative thought’ (FT)
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Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?
In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.
Ultimately, How to Steal Fire will help you reclaim yourself from the anonymous dreariness of a data-driven culture and spark imaginative thought.
Very interesting... Talks a lot about the origins of creativity.
—— Andrew Marr , Start the WeekChief executives have talked for decades about the importance of innovation, which academics define as the implementation of new ideas. But far less attention has been devoted to figuring out how to foster creativity itself.
[How to Steal Fire is] a book on one of the most eagerly sought qualities in the business world: creativity. It promises to show readers how to think boldly and spark imaginative thought.
In a time when truth is under assault, Hector Macdonald is here to defend it. He offers clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information.
—— Adam Grant, New York Times bestselling author of ORIGINALS and OPTION B with Sheryl SandbergDelightful… beautifully explores the truth that truth can look very different to different people.
—— Matt Ridley, author of Genome and The Red QueenNo one can tell the whole truth in all its glory. Hector Macdonald's Truth explores how communicators spin reality, whether in the name of clarity or skullduggery. Macdonald is a deft guide to a topic that could not be more timely.
—— William Poundstone, author of Are You Smart Enough to Work at Google?Engrossing
—— Caroline Sanderson , The BooksellerAs an expert on choice, I’ve long believed that our choices define who we are. This book explores the ways in which the decision to tell the truth is a choice that uniquely shapes who we are. While it’s easy to assume that the act of lying is more complicated one than telling the truth, the choice to tell the truth can be equally, if not far more complex.This book is not simply about telling the truth, but rather a guide to navigate the tough decisions that lead to truth.
—— Sheena Iyengar, author of The Art of ChoosingAn engaging primer in critical thinking, Truth will enable you to defend yourself against fake news, from bots on Twitter to loudmouths on cable television. Read the book attentively and from then on you'll be carrying the most important concealed weapon of all: an informed mind.
—— Peter Robinson, former White House speechwriterA fascinating look at how such an abstract concept can be shaped to many purposes, the ethics of bending the truth, and what consumers can do to analyze the innumerable truths presented to us.
—— BooklistA useful, commonsensical framework for making reasonable, responsible, and effective decisions.
—— Publishers WeeklyUltra-timely...perfect for our fake news era
—— Inc.With the phrase ‘fake news' dominating the conversation in 2017, Hector Macdonald's Truth feels like timely reading. Drawing from examples including the infamous Brexit bus and the way the Texas Department of State Health Services spread misinformation to pregnant women, the author asks whether it is ever morally acceptable for marketers to lie? It also looks at how consumers can protect themselves from misleading truths.
Illuminating, judicious and lucid ... It will surely change the way you read the news and see the world.
—— Patrick West , Catholic Herald[Robinson] weaves an inspirational epic from the lives of countless determined, self-propelled women
—— The HeraldThe Culture Code examines the dynamics of company culture through stories of success and failure, offering valuable insights on leadership through change.
—— Anthony Noto, CEO of Sofi, Books of the Year , Bloomberg
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