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Hunch
Hunch
Oct 5, 2024 6:06 PM

Author:Bernadette Jiwa,Bernadette Jiwa

Hunch

Penguin presents the unabridged, downloadable audiobook edition of Hunch, written and read by Bernadette Jiwa.

Learn to trust your intuition and uncover insights that could lead to the next big thing

What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.

Anxiety over 'being more innovative' leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.

Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where 'x' marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.

Reviews

This brilliant little book is sure to inspire the next new meaningful product or company

—— Ivy Ross, VP Design, Google

This book provides much-needed jet fuel for any leader of creative people. Bernadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech

—— Chris Bruzzo, Chief Marketing Officer, Electronic Arts

At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas

—— Chip Conley, Strategic Advisor, AirBnB

Hunch is a roadmap that arms you with tools you won't find in a traditional business book and that will help you realize the potential we all have to be creative. After reading this book you'll pay attention to the world in a completely new way and have the tools to create your own vision for the future

—— Antonio Zea, Senior Director, Under Armour

While data-driven decision-making is a crucial business skill, Bernadette reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this skill

—— Steve Clayton, Chief Storyteller, Microsoft

Jiwa explains a whole new way to innovate and change the world

—— Guy Kawasaki, author of THE ART OF SOCIAL MEDIA

[Bill Burnett and Dave Evans] bring a rigorous approach to rethinking your life (with a major focus on work) and have been credited with revolutionising careers coaching in American universities... [Designing Your Life] teaches you how to change what’s not working by turning ideas on their head. I think of it as Bill and Dave’s Excellent Adventure: How To Stop Driving Yourself Mad With Unnecessary Drama And Anxiety

—— Viv Groskop , Pool

Everyone should read this book!

—— Ina Garten, Barefoot Contessa

Bill and Dave's session was one of the highlights of FutureFest 2016. Hundreds of people packed into The Social Stage, a relatively small space, to see them; the laughter from their audience was heard throughout the venue. Clearly they made a significant impact as they managed to sell more books than all the other speakers at FutureFest combined

—— Josh McNorton , FutureFest

There is no design problem more challenging than figuring out what we are going to do with our life . . . Bill Burnett and Dave Evans are bringing their powerful insights to readers everywhere to help them create a productive and happy life . . . This [is] the career book of the next decade and . . . the go-to book that is read as a rite of passage whenever someone is ready to create a life they love --

—— David Kelley, Founder of the Hasso Plattner Institute of Design at Stanford

Bill Burnett and Dave Evan’s wisdom will bring immense fulfillment, accomplishment, and happiness to all who read and apply it to their lives

—— Laura Arrillaga Andreessen, Founder & Chairman Emeritus of SV2

The go to book for young adults ready to create a life they love

—— Nicole Taylor; Executive Director, Thrive Foundation for Youth

In business, we have lots of ways of helping people become better leaders, managers and entrepreneurs in designing more effective enterprises. It's shocking in contrast how little help we give people in designing their lives. Design thinking at Stanford is making major contributions in many fields and Burnett and Evans have finally extended it to empower individuals to do "life design." It's about time—I recommend it highly

—— John Christensen; President, Foresight first, Inc

Imagine a conversation between Vaclav Havel and Steve Jobs—the playwright-become-politician who drew on an older wisdom about the good life lived in the modern world, and the iconic visionary who worked his dreams into the marketplace of the 21st-century—and you begin to get some sense of the importance of Designing Your Life. Playful and serious at the same time, the authors have drawn on years of working in the design world of Silicon Valley and years of teaching at Stanford University to invite us into an honest conversation about forming a well-lived life

—— Steven Garber, The Washington Institute for Faith, Vocation and Culture

An exciting, clear, and amusing guide to reaching your goals by designing your life. Engaging from the start, the book reveals a step-by-step method to teach the reader how to think like a designer and build a life to thrive in

—— Flight Time, Editor's Pick

The narrative and examples are well written and the key points are articulated in a manner that keeps the reader’s interested.

—— Quality World

An unparalleled ocean of qualitative & quantitative research

—— The Sunday Guardian (India)

Manners, and a few minutes of peace and quiet, will go a long way

—— City A.M. 18.02.15

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

—— Harvard Business Review

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.

—— Belfast Book Review
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