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Impulse
Impulse
Sep 19, 2024 10:44 PM

Author:David Lewis

Impulse

When you make a decision or form an opinion, you think you know why. But you’re wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, explores this incredible phenomenon. Delving into the mysteries of the ‘zombie brain’ that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we find someone sexually attractive to how we resist (or give in to) temptation. In the process he shows how finger length is a reliable predictor of risk-taking behaviour, how seeing the logos of fast food chains can make you more impatient, and how holding a warm drink makes you find strangers more likeable. Above all, he reveals the practical applications of this emerging field of research, giving us insights into such diverse areas as child development, anti-social activities like rioting, successful dieting, and even the ways that supermarkets make us spend more. We may not be conscious of our impulses but it is clear that we can no longer afford to be ignorant of them.

Reviews

Engaging... very refreshing. His analogies and images when explaining the science are often illuminating and sometimes inspired

—— Henry Marsh , The Times

Intriguing... eye-opening. Frazzetto explains with admirable clarity

—— James McConnachie , The Sunday Times

Takes us on a journey through anger, anxiety, grief, joy, love - and underlines just how far science can now go in its explanations before we have to call in the poets and the philosophers

—— Lisa Appignanesi , Observer

A firm favourite with businessfolk

—— Daily Mirror

highly influential

—— Financial Times magazine

Designed to help people thrive during periods of change

—— Sunday Times

A motivational book to help you deal with change in your life

—— Guardian

A compulsive collection.

—— Independent on Sunday

Shocking and often moving... An insightful peek at other people's hearts and minds.

—— Good Housekeeping

A balanced and considered approach to this often inflammatory topic.

—— Nature

A colorful romp through psychology, philosophy and popular culture.

—— New Humanist

Witty... [Bering] employs examples and analogies that make his arguments seem like common sense rather than the hard-earned scientific insights they really are.

—— New Scientist

[T]he psychologist Jonathan Haidt shows in his wonderfully smart and readable "The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom" [that] modern science and history have a lot to say to each other

—— Darrin McMahon, The Washington Post

Haidt's remedy for the modern glut of frivolous self-help literature is to review and revise the classics, examining the ideas of thinkers like Plato, Buddha and Jesus in light of modern research into human behavior. Along the way, Haidt, a social psychologist, provides practical advice for parenting, romance, work and coping with the political and cultural divisions currently preoccupying the country. The new science he outlines mostly confirms ancient wisdom, but Haidt finds several instances where the two disagree, suggesting that the surest path to happiness is to embrace and balance both old and new thinking

—— Psychology Today

This unusual book sets itself apart from the self-help category with its extensive scientific references, and intelligent, neutral prose, while the author's illuminating illustration of how the human mind works is both educational and refreshing

—— Sunday Times

Rising stars of 2015: one to watch

—— Guardian

Using a series of fascinating case studies as a framework, Dr O’Sullivan skillfully weaves the historical understanding, and misunderstanding, of functional illness into a series of narratives that are moving and thought provoking.

—— Adam Staten , British Journal of General Practice

A sympathetic, insightful study of psychosomatic illness

—— Charlie Hegarty , Catholic Herald

An excellent study of psychosomatic disorders

—— Stuart Kelly , Scotland on Sunday

Fascinating foray into the subject of how mental factors affect our health.

—— Simon Shaw , Mail on Sunday

Her Book, shortlisted for the 2016 Wellcome prize, describes case histories…with precision and compassion.

—— Jane Shilling , Daily Mail

It’s not only a beautifully written book…it’s also a book to start a revolution in healthcare.

—— Helen Rumbelow , The Times

Humane and deeply sympathetic.

—— Jane Shilling , Daily Telegraph

Impressively vivid and sympathetic argument for the reality of the mind’s more harrowing inventions.

—— Brian Dillon , Irish Times

A compassionate, honest and compelling read.

—— Lady

She mixes an easily accessible vocabulary with complex medical terms, something which I found both enjoyable and informative… Ultimately I found this book quite fascinating… I would recommend this book, which contains some hard hitting and highly personal stories.

—— Independent Nurse

A great immersion in psychosomatic problems… If you want to get a head-on feeling for the clinical experience of psychosomatic patients, read this book.

—— Edward Shorter , British Medical Journal

[A] controversial but utterly compassionate memoir.

—— Damian Barr , Guardian

It is as addictive as a great box set makes you rethink some of your closest relationships and wonder about some of the people you know best; and above all, like all truly great book it is about love and compassion.

—— Sathnam Sanghera , The Times, Book of the Year

Epstein is too respectful of the complexity of his subject matter to leap to any grand conclusions. The book was conceived partially as a rebuttal to glib theorising, and it is all the more fascinating as a result

—— Ken Early , Irish Times

Fascinating from start to finish

—— Amanda Khouv , Women's Fitness

Epstein forces us to rethink the very nature of athleticism

—— GrrlScientist , Guardian

Looks at the science of extraordinary athletic performance.

—— Adam Whitehead , Daily Telegraph

Captivating… Dazzling and illuminating

—— Richard Moore , Guardian

Epstein is not afraid to follow science in “trekking deep into the bramble patches of sensitive topics like gender and race"

—— Choice

Captivating… In a particularly fascinating chapter, Epstein investigates an old theory that purports to explain why Jamaica produces so many Olympic sprinters

—— Christie Ashwanden , Scotsman
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