Author:Paul Dickinson,Sir Richard Branson
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation.
In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.
Be super-successful in all areas of life with these simple strategies
—— Daily Express...this book will allow you to draw up your own game plan and maximise your potential
—— Sir Clive WoodwardWe were 3-1 down with five minutes to go in the cup final and ended up winning 4-3. I've never seen anything like it in football. You would have expected the lads to lose control and belief, but thanks to Yehuda's training they didn't panic.
—— Tony Faulkner, Blackburn Rovers academy physiotherapistA new, powerful model for business. ... A must-read ... for all business leaders
—— Sheryl Sandberg, COO, FacebookGrow is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth
—— Robert A. McDonald, chairman, president, and CEO, Procter & GambleA landmark book tailor-made for the times
—— Tom Peters, coauthor of In Search of ExcellenceThis breakthrough book, filled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career
—— William C. Taylor, founding editor, Fast Company, bestselling author of Practically RadicalJim Stengel shows quite conclusively the power of galvanizing your company around a noble cause. It's a great way to think about your business
—— David C. Novak, Chairman and CEO, Yum! Brands, Inc.In this fascinating book...I personally discovered ideas that are exactly what we need in today's business environment
—— Maurice Levy, chairman and CEO, Publicis GroupJim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of what drives supercharged performance, he gives us something more profound. When you truly and measurably improve other people's lives, your life and the life of your business and brand improves exponentially. Mystery solved. Truth unleashed
—— Roy Spence, chairman and cofounder, GSD&M; CEO and cofounder, The Purpose Institute; and author of It’s Not What You Sell, It’s What You Stand ForReading this book is like putting a few zeros on your income. Tim brings lifestyle to a new level-listen to him!
—— Michael D. Kerlin, McKinsey & Company Consultant to Bush-Clinton Katrina Fund, J. William Fulbright ScholarPart scientist and part adventure hunter, Tim Ferriss has created a road map for an entirely new world. I devoured this book in one sitting-I have seen nothing like it.
—— Charles L. Brock, Chairman and CEO, Brock Capital Group, Former CFO, COO, and General Counsel, Scholastic, Inc., Former President, Harvard Law School Association.Outsourcing is no longer just for Fortune 500 companies. Small and mid-sized firms, as well as busy professionals, can outsource their work to increase their productivity and free time for more important commitments. It's time for the world to take advantage of this revolution.
—— Vivek Kulkarni, CEO Brickwork India and former IT Secretary, Bangalore, Credited as the"techno-bureaucrat" who helped make Bangalore an IT destination in IndiaTim is the master! I should know. I followed his rags to riches path and watched him transform himself from competitive fighter to entrepreneur. He tears apart conventional assumptions until he finds a better way.
—— Dan Partland, Emmy Award-Winning Producer"; American High, Welcome to the DollhouseThe 4-Hour Workweek" is an absolute necessity for those adventurous souls who want to live life to its fullest. Buy it and read it before you sacrifice any more!
—— John Lusk, Group Product Manager, Microsoft World HeadquartersIf you want to live your dreams now, and not in 20 or 30 years, buy this book!
—— Laura Roden, Chairman of the Silicon Valley Association of Start-up Entrepreneurs, Lecturer in Corporate Finance, San Jose State UniversityWith this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week.
—— Tim Draper, Founder, Draper Fisher Jurvetson, Financiers to innovators including Hotmail, Skype, and Overture.comTim Ferriss's book is about gaining the courage to streamline your life
... But even more than that, it challenges the reader to seriously consider an essential-yet rarely asked-question: What do you really want from life?
Tim has done what most people only dream of doing. I can't believe he is going to let his secrets out of the bag. This book is a must read!
—— Stephen Key, Top Inventor and Team Designer of Teddy Ruxpin, Lazer Tag, Consultant to "American Inventor"
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