Author:Umberto Eco
How much do our perceptions of things depend on our cognitive ability, and how much on our linguistic resources? Where, and how, do these two questions meet? Umberto Eco undertakes a series of idiosyncratic and typically brilliant explorations, starting from the perceived data of common sense, from which flow an abundance of 'stories' or fables, often with animals as protagonists, to expound a clear critique of Kant, Heidegger and Peirce. And as a beast designed specifically to throw spanners in the works of cognitive theory, the duckbilled platypus naturally takes centre stage.
Full of jokes, conundra and startling insights...Eco has both moved with the times and moved his discipline along... Few will come to Kant and the Platypus for a bulletin on the world of literary theory...what the general reader will find here is an extraordinary mind at play
—— Sunday TimesA typical Eco book in its scope and vastness of ambition. In his hands, semiotics is transformed from a specialist branch of learning into a theory of everything...readers will not fail to be stimulated
—— Daily TelegraphEco's sensitivity to the mysteries of signification supplies the irony and perceptiveness of his essays. Here, he addresses the mysteries themselves. He does it in characteristic fashion, with wit and invention; but with serious intent too... Eco deploys all his skills of anecdote and illustration, pleasurably decorating an earnest and complicated matter
—— Financial TimesUmberto Eco is perhaps the leading contemporary representative of the philosophy of semiotics... The discussion is consistently fertile and provocative and provides a wealth of suggestive anecdotes and illustrations
—— SpectatorYou'll read this. Then you'll hope your competition isn't reading this. It's that good.
—— Stephen P. Anderson, Author of 'Seductive Interaction Design'Nir's work is an essential crib sheet for any startup looking to understand user psychology.
—— Dave McClure, Founder 500 StartupsWhen it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.
—— Andrew Chen, Technology Writer and InvestorI've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company.
—— Dr Stephen Wendel, author of 'Designing for Behaviour Change'If you're serious about designing seductive products that sell, 'hooked' is the only psychological toolkit you'll need
—— Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson)Captivating...fascinating...His answer to the questions “Nature or nurture?” is both. If that sounds like a hedge, it isn’t: instead, it’s a testament to the author’s close attention to nuance.
—— New York TimesIntelligently, rigorously and politely debunks the "10,000 hours" myth
—— Ed Smith , New StatesmanPerhaps the most fascinating book of the year... Absorbing and full of fascinating detail
—— Chris Maume , IndependentThis subtle, enthralling study by the Sports Illustrated writer avoids making excessive claims for genetics
—— Financial TimesDavid Epstein's The Sports Gene has a discussion that badly needs to happen at all levels in sport; about the relationships between talent, genetics, practice and success in sport
—— Dave MacLeod , ScotsmanRespect is due to Epstein…for injecting some objectivity into the debate with his gripping new tome
—— David Bradford , Cycling ActiveThe Sports Gene offers a fascinating insight into the topic of nature v nurture…a great read
—— Jason Henderson , Athletics WeeklyA welcome corrective to those who have deliberately underplayed the notion that genetic makeup is relevant
—— OldieAn illuminating read
—— SportFascinating
—— Rick Broadbent , The TimesWell written and contains important research, and has some wonderful anecdotes
—— Matthew Syed , The TimesThe most intriguing sports books of the year, and possibly the best-researched
—— Irish ExaminerAn enjoyable mixture of easily digestible science, anecdote and argument
—— Michael Beloff , Times Literary SupplementThis is a book to counter the 10,000-hour rule popularised by Malcolm Gladwell
—— Mark Gallagher , Daily MailIn a book packed with fascinating anecdotes, it’s hard to pick out highlights … If sport is a passion, The Sports Gene is required reading
—— The ScoreHighly entertaining and enlightening
—— Brandon Robshaw , Independent on SundayThe Sports Gene does not try to simplify the nature vs nurture argument, but it does provide a welcome corrective to those who have underplayed the notion that genetic make-up is relevant
—— The TimesEpstein explores this territory with canny verve
—— William Leith , Evening StandardInteresting reading
—— Alastair Mabbott , HeraldDazzling and illuminating
—— Richard Moore , GuardianEpstein is too respectful of the complexity of his subject matter to leap to any grand conclusions. The book was conceived partially as a rebuttal to glib theorising, and it is all the more fascinating as a result
—— Ken Early , Irish TimesFascinating from start to finish
—— Amanda Khouv , Women's FitnessEpstein forces us to rethink the very nature of athleticism
—— GrrlScientist , GuardianLooks at the science of extraordinary athletic performance.
—— Adam Whitehead , Daily TelegraphCaptivating… Dazzling and illuminating
—— Richard Moore , GuardianEpstein is not afraid to follow science in “trekking deep into the bramble patches of sensitive topics like gender and race"
—— ChoiceCaptivating… In a particularly fascinating chapter, Epstein investigates an old theory that purports to explain why Jamaica produces so many Olympic sprinters
—— Christie Ashwanden , Scotsman