Home
/
Non-Fiction
/
Lateral Thinking
Lateral Thinking
Oct 7, 2024 12:28 PM

Author:Edward de Bono

Lateral Thinking

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?

Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.

Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

Reviews

'It gave me pointers that maybe I'd been missing out on [...] a tremendous help'

—— Padraig Harrington, winner of three major championships

'The definitive guide to dealing with challenges, from the coach who taught Jonny Wilkinson how to deal with pressure. Dave Alred's ground-breaking principles will help you deliver your best at home, at work and in sport'

—— Publisher's Description

'Dr Dave Alred is one of the world's most respected performance coaches [...] brings together a vast amount of wisdom on the subject'

—— Mr Porter

'I can comfortably say that he is the most complete coach I have come into contact with'

—— Kevin Shine, England Fast Bowling Coach

'Brilliant just enough information, just enough gossip about sports stars, this is the perfect present for me'

—— Patrick Kielty

'Dave Alred is a genius. There is simply no-one around to match him in his field'

—— Jonny Wilkinson

'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him'

—— Matthew Syed

Funny, intelligent, irreverent and practical, this is everything you need from a great book about business and loads more besides. Once you've picked this up you won't want to put it down; and you can't say that about many business books

—— Charles Gladstone, founder, Pedlars and the Good Life Experience

Business for Bohemians is the must-have handbook for people like me, trying to reconcile how to live a life of creative freedom and expression with the pressing need to also make a living and therefore negotiate the thickets of business bullshit. It made me feel I was not alone in trying to do so - and it's a rather gripping read to boot

—— James Studholme, founder, Blink Productions

A joy to read... If you need to get control of your business this is a great book. If you are already in control, it will remind you what works and to keep on going. It's also very, very funny

—— Better Retailing
Comments
Welcome to zzdbook comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Copyright 2023-2024 - www.zzdbook.com All Rights Reserved