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Life Inc
Life Inc
Oct 6, 2024 4:34 PM

Author:Douglas Rushkoff

Life Inc

Douglas Rushkoff was mugged outside his apartment on Christmas Eve, but when he posted a friendly warning on his community website, the responses castigated him for potentially harming the local real-estate market. When did these corporate values overtake civic responsibilites?

Rushkoff examines how corporatism has become an intrinsic part of our everyday lives, choices and opinions. He demonstrates how this system created a world where everything can be commodified, where communities have dissolved into consumer groups, where fiction and reality have become fundamentally blurred. And, with this system on the verge of collapse, Rushkoff shows how the simple pleasures that make us human can also point the way to freedom.

Reviews

There are few more important subjects in the West today than the corporaticization of public and personal space and few writers as well-suited to the subject as the always insightful and provocative Doug Rushkoff. A terrific contribution to an urgent debate

—— Naomi Wolf

Read this book if you want to understand how the current economic meltdown started 400 years ago, how so much of what you consider to be a natural evolution of daily life was carefully designed to profit a few, and how corporatism has so colonised every part of life that most of us don't even recognise how our lives and fortunes are channeled and manipulated by it.... I love that Rushkoff isn't afraid to think big - very big

—— Howard Rheingold author of Smart Mobs

Life Inc is a return to Rushkoff's best form. In it he takes swipes at advertising, pop psychology, public relations, suburban life, the dotcom boom, reality TV and many of the things we take for granted

—— Guardian

Fluent and well-researched

—— Independent

This elegantly written book is both a wake-up call and a positive inspiration for strategists and policymakers - alarming at times but also enjoyable.

—— Director Magazine

As I write this down, I'm struck - not for the first time - by the loftiness of Patel's outlook. The book in particular gives the impression he has somehow channelled the voice of God.

—— John Paul Flintoff , Sunday Times

Bruce Bueno de Mesquita has demonstrated the power of using game theory and related assumptions of rational and self-seeking behavior in predicting the outcome of important political and legal processes. No one will fail to appreciate and learn from this well-written and always interesting account of his procedures

—— Kenneth Arrow, Nobel Prize-winning economist; Professor Emeritus, Stanford University

Predictioneer teaches us that we can predict how a conflict may be resolved if we carefully consider the incentives for all parties in the conflict. In an extraordinary range of applications, from ancient history to tomorrow's headlines, Bruce Bueno de Mesquita demonstrates the power of the game-theoretic approach

—— Roger B. Myerson, Nobel Prize-winning economist; Professor, University of Chicago

An interesting account of how one can approach apparently diverse situations

—— BBC Focus Magazine

Interesting

—— Sunday Herald

Googled functions as a fine primer for anyone looking to get to a grip on the company's history and its repercussions on the current media landscape

—— Los Angeles Times

A sharp and probing analysis of the apocalyptic upheavels in the media and entertainment industries

—— Publishers Weekly

Absorbing

—— Scotsman

Tim is the master! I should know. I followed his rags to riches path and watched him transform himself from competitive fighter to entrepreneur. He tears apart conventional assumptions until he finds a better way.

—— Dan Partland, Emmy Award-Winning Producer"; American High, Welcome to the Dollhouse

The 4-Hour Workweek" is an absolute necessity for those adventurous souls who want to live life to its fullest. Buy it and read it before you sacrifice any more!

—— John Lusk, Group Product Manager, Microsoft World Headquarters

If you want to live your dreams now, and not in 20 or 30 years, buy this book!

—— Laura Roden, Chairman of the Silicon Valley Association of Start-up Entrepreneurs, Lecturer in Corporate Finance, San Jose State University

With this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week.

—— Tim Draper, Founder, Draper Fisher Jurvetson, Financiers to innovators including Hotmail, Skype, and Overture.com

Tim Ferriss's book is about gaining the courage to streamline your life
... But even more than that, it challenges the reader to seriously consider an essential-yet rarely asked-question: What do you really want from life?

—— Rolf Potts, Author of "Vagabonding" and Travel Columnist for Yahoo! News

Tim has done what most people only dream of doing. I can't believe he is going to let his secrets out of the bag. This book is a must read!

—— Stephen Key, Top Inventor and Team Designer of Teddy Ruxpin, Lazer Tag, Consultant to "American Inventor"
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