You don't have to like hot-air balloons and goatee beards to appreciate Branson's business bible

Imaginatively captures the true essence of what it takes to be a success in the ever more competitive world of business

A wealth of common sense tips ... Covers everything from how to deal with setbacks to following your instincts

This book contains immense practical value that could be transformative for your company. If you have a project that requires people to accomplish, your first act should be to read and be guided by Scrum.

Scrum is mandatory reading for any leader, whether they’re leading troops on the battlefield or in the marketplace. The challenges of today’s world don’t permit the luxury of slow, inefficient work. Success requires tremendous speed, enormous productivity, and an unwavering commitment to achieving results. In other words success requires Scrum.

Jeff Sutherland has written the essence of Scrum for the masses. In this easy-to-read book, which is filled with lively stories, apt metaphors, and illuminating quotes, Jeff has converted all the ‘tacit knowledge’ he has gained -- as a West Point cadet, fighter pilot in Vietnam, Aikido enthusiast, academic, technology expert, and father of Scrum -- into wisdom. This book elevates Scrum from a fix-it tool to a way of life.

Jeff Sutherland's book masterfully speaks truth to the political complexities that easily stand in the way of getting a lot of work done in the least amount of time. He lays out a doctrine of simplicity, showing -- with surprising insight -- how to categorize roadblocks, systematize solutions, choose action over prolonged study, and retain the important emotional aspects of work that ground meaningful interactions. The busy professionals who’ll likely be drawn to this book will find not only an effective manual for getting things done but, also, a how-to guide for living a meaningful life.

This extraordinary book shows a new way to simplify your life and work, increase your focus, and get more done in less time than you ever thought possible.

Engaging…Sutherland tackles the problem of the perennially late, over-budget project—and actually shows how to solve it. His fascinating examples of rescued projects will change the way you think and act.

Jeff Sutherland is the master of creating high-performing teams. The subtitle of this book understates Scrum’s impact. If you don’t get three times the results in one-third the time, you aren’t doing it right!

Jeff Sutherland used the common-sense but seldom-applied principles of the quality movement, user-centered design, and lean development to come up with a process that dramatically increases productivity while reducing employees’ frustrations with the typical corporate nonsense. This book is the best description I’ve seen of how this process can work across many industries. Senior leaders should not just read the book—they should do what Sutherland recommends.

Groundbreaking…Will upend people’s assumptions about how productive they can actually be…Here Jeff Sutherland discloses to the non-tech world the elegantly simple process that programmers and Web developers have been using since he invented Scrum, showing how a small, empowered, and dedicated team can deliver significantly higher quality work at a faster pace through introspection, iteration, and adaptation.

This book will change the way you do everything. Even better, it will help you feel good in the process. Just read it, and get more done.

This deceptively simple system is the most powerful way I've seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book.

A rip-roaring read.

Every manager should read it.

Makes you rethink the fundamentals of successful management.

Whether you’re building schools in a third world country, teaching a classroom full of elementary students, or building websites, Scrum is highly effective because it matches many of the instincts that drive human nature; as Sutherland put it in his book, “Happiness is not complacent. It is a process, not a result.”

If there was a Nobel Prize for management, and if there was any justice in the world, I believe that the prize would be awarded, among others, to Jeff Sutherland, Ken Schwaber and Mike Cohn for their contributions to the invention of Scrum.