Author:Mark Bergen,Sean Patrick Hopkins
Brought to you by Penguin.
Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet.
In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.
© Mark Bergen 2022 (P) Penguin Audio 2022
A must-read, unparalleled in its access to the inner thoughts and workings of the people and departments that dictated what content can be seen and what can't.
—— Chris Stokel-Walker , The New ScientistMark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways-for better and for worse.
—— Ashlee Vance, author of Elon Musk: Tesla, SpaceX and the Quest for a Fantastic FutureThe intricately-reported, elegantly-crafted story of a website that came out of nowhere and changed everything.
—— Brad Stone, author of The Everything Store and Amazon UnboundAn absorbing, alarming and essential modern histroy of Silicon Valley's supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen's deeply reported page-turner takes us on the company's journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost.
—— Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of AmericaA vivid, rollicking ride through the fluorescent-lit halls of one of the most powerful companies in the world as it struggles to steward one of the most anarchic yet culture-defining inventions of our time. Bergen has a novelist's eye, a poet's ear and a business journalist's deadpan command of the heart of the matter. So engrossing I missed my train stop.
—— Keach Hagey, author of The King of ContentSharp and engaging
—— Kit Wilson , The TimesDine delivers a detailed, if often sceptical, account of the great questions and often unsatisfactory answers to problems in astro- and quantum physics, examining such topics as the Big Bang, inflation theory, galaxy formation, black holes, dark matter and energy, string theory, and supersymmetry . . . Excellent popular science
—— KirkusWild Fell leaves you in no doubt that if we don't protect our wild blooms, there won't be any bugs and there won't be any birds and, ultimately, any people.
—— BBC Countryfile MagazineWarm, personal, political and detailed, Wild Fell invites people into the evolving conversation about the future of our natural world.
—— Cumbria LifeLike the rivers it has rebent, the Haweswater project is re-wiggling farming into a more sustainable alignment with nature. And by similarly refusing to operate in siloed straight lines, Schofield's own journey towards greater collaboration may have lessons to teach both of the UK's rural tribes.
—— New StatesmanSchofield is a delightfully companionable guide - evoking huge vistas alongside small, exquisite, multisensory details - you can almost inhale the scent of thyme and warm rock wafting from the pages.
—— Amy Jane Beer , GuardianWild Fell documents a powerful journey through a bruised, beloved English landscape, expertly told from Lee's unique perspective. Sensitive, full of empathy and charged with a fierce, solution-based vision for a restorative, productive future alongside the natural world. I felt utterly compelled by his wise, deft prose, and am so grateful this book has been written. A remarkable debut.
—— Sophie PavelleBeautifully written, with an urgent sense of the need to protect our endangered landscape, this is a manifesto for a wilder future.
—— Daily MailNot all farming is toxic. Even rewilders should be able to admire the survival of the cultural tradition of Herdwick sheep farming in the Cumbrian uplands. Read Schofield and make up your own mind. His story of managing the land around Haweswater, in the eastern fells, is compelling... It's an idyll every bit as seductive as the ones set out by Shakespeare or English landscape painting.
—— SpectatorThe book that needed to be written about the Lake District.
—— Caught by the RiverA poetic journey of restoring nature in an iconic landscape. Wild Fell informs and inspires.
—— Jake FiennesA visionary, practical and lyrical book on restoring land, from one of the best in the game, on the front line of nature restoration.
—— Benedict MacdonaldLee Schofield's Wild Fell is a soaring elegy to nature, a book infused with a deep love of place, and a stirring call to restore wildlife to our landscapes. Written with wit, verve and humility, Wild Fell is above all a story of hope, weaving together deep insights about botany and the history of the land with a wisdom won through years of practical experience.
—— Guy ShrubsoleWild Fell is a beautiful, powerful book that subtly navigates great and complex challenges.
—— George Monbiot