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Losing the Signal
Losing the Signal
Oct 6, 2024 4:29 PM

Author:Jacquie McNish,Sean Silcoff

Losing the Signal

Winner of the Canadian National Business Book Award 2016

Shortlisted for the FT/McKinsey Business Book of the Year Award 2015

In 2009, BlackBerry controlled half of the US smartphone market. Today that number is less than one per cent. What went so wrong?

Losing the Signal is the riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed; instead, the rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.

With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in a small Canadian city and went on to control half of the US smartphone market. However, at the very moment BlackBerry was ranked the world’s fastest-growing company, internal feuds and chaotic growth crippled the company as it faced its gravest test: the entry of Apple and Google into the mobile phone market.

Expertly told by acclaimed journalists Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

Reviews

In Losing the Signal, Jacquie McNish and Sean Silcoff tell the harrowing and riveting story of how we lost the connection to the BlackBerry, a communication device so innovative and addictive that it was known, among aficionados, as a CrackBerry. It's a tale of rivalries, jealousies, and missed opportunities. You won't be able to put it down.

—— WILLIAM COHAN, author of House of Cards and Money and Power

In the tech industry, they say that you learn more from a failure than from a hit. Well, if that's true, Losing the Signal will give you a postdoctoral education. Reading the inside story of the BlackBerry's helpless flameout is like watching any other train wreck: You're horrified, but you can't look away.

—— DAVID POGUE, author of Pogue's Basics and founder of Yahootech.com

Losing the Signal tells of the marriage and divorce of Mike Lazaridis and Jim Balsillie, how two opposites built RIM into a world-beater and how they lost it. This is first-class reporting that reads like a juicy novel, with one amazing story after another. A terrific book.

—— HOWARD GREEN, author of Banking on America

Traction is a critical guide for entrepreneurs looking to grow and scale their businesses

—— Patrick Vlaskovits, bestselling author of The Lean Entrepreneur

This is a must-have, essential book if you want to be good at growth

—— Aaron Ginn, Growth at StumbleUpon

Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup

—— Adam Kearney, Founder & CEO, Saunter

Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments

—— Kevin Dewalt, Angel Investor

A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more

—— James Altucher, author of Choose Yourself.

In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player

—— Sherry Coutu, board member, LinkedIn and London Stock Exchange

A whistle-stop tour of some of the world's most interesting entrepreneurial companies. The book offers a new perspective ... read it with a pen and paper - it will ensure you're on the right mission.

—— Forbes

Engaging, highly readable, provocative ... If you are considering setting up on your own, or have already done so, you are likely to come away with at least one or two useful tips. Even if you don't run your own business, you will almost certainly enjoy reading the experiences of those who have in this book

—— MoneyWeek
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