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Masters of Scale
Masters of Scale
Oct 4, 2024 11:13 PM

Author:Reid Hoffman,June Cohen,Deron Triff

Masters of Scale

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated.

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories - as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.

Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the twenty-first century.

Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a 'squirmy no'? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.)

Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.

Reviews

Masters Of Scale is about more than scaling. At its core, it's a book about how wildly successful people have noticed what others haven't, what they did with those ideas and what they learned along the way despite various setbacks. It's also about how curiosity, perseverance, humility and risk have helped turn seemingly impossible ideas into lucrative businesses.

—— Forbes

A book to take with you into battle as you build a company or a career. It's full of enjoyable stories, but the killer feature is the sharp insights Reid draws out - specific, memorable, actionable mindsets.

—— Reed Hastings, co-founder and CEO, Netflix

Whether you're at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity and realism.

—— Satya Nadella, CEO, Microsoft

Reid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you're scaling a company - or if you just love a well-told story - this is a book to savour.

—— Bob Iger, executive chair, Walt Disney Co.

To lead with vision and heart, start by listening and learning from others. Using stories to teach lessons, this book is full of solid (and sometimes surprising!) advice that will help accelerate your journey.

—— Angela Ahrendts, former CEO, Burberry, and former head of Apple Retail

The advice in this book is both principled and creative, rooted in true stories from a broad group of leaders at many stages of success and across many fields. A generous road map and framework for thinking more wisely about your own growing business.

—— Shellye Archambeau, author of Unapologetically Ambitious

What if, instead of learning from one entrepreneur at a time, you could distil the lessons of many of the greatest founders our time? This book combines memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality.

—— Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

Starting a business is not for the faint of heart, and it's good to have a team of mentors at your back. Think of this book as a mentorship in 10 chapters, with stories and advice from people you might already admire, as well as people whose journeys are just starting. Reid's skill at keying in on the bombshell insight inside the narrative turns every story into a tool for clearer thinking and bolder moves. You'll come away with at least a couple of new mantras and a new understanding of the how and why of building your business.

—— Franklin Leonard, founder, The Black List

This book feels like an extended conversation with Reid, full of stories of success and failure, along with insights that can reshape the way you approach a problem going forward. No matter what field you're in, the stories and advice will help you grapple with the choices you make every day as you scale your business.

—— Danny Meyer, Restauranteur and CEO, Union Square Hospitality Group

There is no such thing as an overnight success, but you can avoid making some of the same mistakes as those who have walked before you. I highly recommend this book as an insightful and inspiring guide to anyone embarking on an entrepreneurial journey.

—— Tory Burch, founder of Tory Burch LLC and Tory Burch Foundation

With his characteristic wit, Reid Hoffman draws on the full breadth of his experiences as a founder and investor to offer a level of nuance and insight into the entrepreneurial journey - with all its twists and turns - that few others could. Most importantly, he shows how any company of any stripe can bake generosity and social good into their DNA, and how making a positive contribution to the world can be the driving force that helps your company scale.

—— Daniel Lubetzky, Executive Chairman and founder of KIND, and NYT bestselling author of Do the KIND Thing

The antidote for the creeping feeling that the business world is hopelessly out of ideas and awash in get-rich-quick schemes.

—— Business Insider

When you're in the mood for a pep talk, who better to turn to than a well-networked, optimistic mentor who is naturally in your corner?

—— Tech Crunch

It was surprising to learn-as I did from Reid Hoffman's new book, Masters of Scale-how many of today's top Silicon Valley entrepreneurs are inveterate questioners, driven by curiosity... You need to be a restless learner and a person who's not afraid to question anything-including your own bright ideas... One of the surprises in the Masters of Scale book is seeing how many success stories were born out of failure.

—— Fast Company

Far more than an exposé, Treasure Islands is a brilliantly illuminating, forensic analysis of where economic power really lies, and the shockingly corrupt way in which it behaves. If you're wondering how ordinary people ended up paying for a crisis caused by the reckless greed of the banking industry, this compellingly readable book provides the answers

—— David Wearing, co-editor of New Left Project

In this riveting, well-written expose, Shaxson goes deep into the largely unexamined realm of offshore money. In the process, he reveals that this shadow world is no mere sideshow, but is troublingly central to modern finance, with the US and the UK as leaders. The resulting abuses are widespread, ranging from tax revenue stripping from African nations to individuals and corporations escaping enforcement and accountability. A must read for anyone who wants to understand the hidden reasons why financial services firms have become so powerful and impossible to reform

—— Yves Smith, creator of Naked Capitalism and author of Econned

They who sold us globalisation as a way of the whole world getting richer with fair rules, cheated us by letting the rich and powerful go "offshore". This gripping exposé should help end the scandal

—— Anthony Barnett, founder of openDemocracy

Possibly the most important political book that I have read since The Spirit Level

—— Stuart Weir, co-founder of Charter 88, former editor of the New Statesman

He has prised the lid off an important and terrifying can of worms

—— Martin Vander Weyer , Literary Review

Lively and well written book

—— Toby Young , Mail on Sunday

A welcome account of how the sun is never allowed to set on the British empire's old islands, whose fiscal pirates hoard the tax-free treasures of the rich

—— Geoffrey Robertson , New Statesman, Books of the Year

Shaxson delves into capitalism's secret nooks and tells us about how a culture of secrecy can perpetuate itself. Very interesting

—— William Leith , Evening Standard

A compelling read [...] an important and very much a live topic, it'll take you a few hours to read the book but it will be a worthwhile investment of time

—— Peter Magee , Bookbag

What makes this such a good read for the layman is that the author employs all his journalistic skill (he used to work at Reuters) to illustrate his arguments and uses real examples to real examples to illustrate complex issues

—— John Arlidge , Sunday Times

This book is a must-read for anyone who wants to understand the world we live in

—— Brian Maye , Irish Times

This engrossing book about the offshore banking racket, with its eye-opening scrutiny of tax havens and the suited scoundrels who profit from them, will make you think again about the murkier side of the City...This first-rate forensic work ends with a plea that the closed City "must be abolished and submerged into a...fully democratic London"

—— Boyd Tonkin , Independent

[An] informed polemic against finance capital

—— Oliver Kamm , The Times

Now more than a decade old, this is still the best introduction to the world of tax havens

—— Economist, *Summer Reads of 2022*
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