Humorous . . . The pictures are sharp and colourful and the tickling scene at the end rings very true

A thoroughly enjoyable book

A good-natured expose of the hypocrisy inherent in that parental maxim: do as I say, not as I do . . . What does Daisy get for being such a precocious know-it-all? A damn good tickling. Quite right too

This is a great book for an adult and child to share, as the joke lies in the way it gently pokes fun at grown-ups' inconsistencies

The book's sweet characters, fun ending and Sharratt's signature bright illustrations make for a really upbeat, positive read

Nick Sharratt's bright, simple pictures look almost as though an inspired child had produced them - and that may well be why children respond to them so warmly

Delightful!

Collingridge’s tender and evocative artwork provid[es] plenty of scope for adding detail to the story each time it’s revisited, which is likely to be very often indeed.

You should definitely know who Richard Collingridge is because you're going to hear an awful lot about him in the future. ...The utterly gorgeous use of light and dark, and a fairly reduced palette make the artwork truly atmospheric and remarkable.

The length is just perfect for little ones... [It] proves the point that stepping into a book can be pure magic! Definitely the perfect book to get you feeling all Christmassy! A big 5 Stars!

This charming Christmas story about the power of books and stories is told through a combination of stunningly evocative illustrations and simple words.

An awesome debut ... Utterly enchanting, this is the perfect pressie for children and indeed grown-ups who love the magic of the festive season.

A winter wonderland of atmospheric pictures, blazing fires and the spirit of Christmas, and an inspiring story about the imaginative power of books.

A stunning picture book with a text of only ninety-six words, spread over fourteen double spreads of outstanding, atmospheric artwork which celebrates reading. The simple story of a little boy's adventure is heartwarming.

Meet huge snowmen, an ice queen, fairies, elves, a giant reindeer and Father Christmas.

Get in the festive mood with this beautiful story of one small boy’s magical snowy adventure. ...An inspiring story about the imaginative power of books.

This is a beautiful, beautiful book. With an ending which will leave book-lovers everywhere sighing with delight. It is so luscious.

The magic of reading is the inspiration for this stunningly illustrated debut in which a little boy takes a long and eventful journey across a snow-bound imaginative landscape. ... The dream-like style of illustration makes this the perfect book for snuggling up with on dark wintry nights – Collingridge is clearly a major talent to look out for in the future.

Beautiful vast snowscapes are the visual backdrop to this magical story.... Captivating and atmospheric.

Picture books have never really appealed to me. Until I saw When It Snows. The paintings. They are absolutely beautiful! The attention to detail, the light and shade and the undeniable talent of Collingridge... it's just breath taking.