Author:Geoffrey Miller
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?
In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
Frankly gripping
—— The TimesIngenious, and brilliantly argued
—— Literary ReviewOne of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely
—— Evening StandardIntelligent, engaging, exasperating and funny
—— New ScientistSuperb... Stimulating and full of wit
—— ProspectEvolutionary psychology is a young discipline, but Miller, a professor at the University of New Mexico, is using it to shed light on consumer behaviour in a capitalist world, as he believes blunt instruments have been used to examine it in the past
—— Alastair Mabbott , The HeraldHis cost-benefits analyses of showoffery are pure logic, cool, and witty with it, and in the end, add up to an intelligent programme to shift human signalling systems toward more enjoyable forms of display that wont cost us the Earth
—— Vera Rule , GuardianA thought-provoking analysis of how marketing really works and it's relationship to our ancient psychological traits
—— Inbali Iserles , IndependentBestriding with equal ease the very different disciplines of philosophy, mathematics, history and neurology, the author answers com amore the questions posed in the subtitle of this important book. A remarkable achievement.
—— Classic FM MagazineThe author breaks new (to me) ground
—— Sunday TelegraphAs prolific as he is profound, Philip Ball weaves science into culture with a dexterity and virtuosity that avoid any sense of overstretch... Ball can truly make scholarship sing.
—— Boyd Tonkin , IndependentThe year's most unusual travel book
[An] eye-opening and hugely enjoyable book
—— Daily TelegraphWritten in a delectable prose that scatters flashes of poetry over a sardonic undertow of social comment, Edgelands is a lyrical triumph. On Britain’s grotty margins, the duo trace “desire paths” to find beauty and mystery in the rough darkness on the edge of town
—— Boyd Tonkin , Independent