Author:Richard L. Brandt
Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top.
Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to choose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.
Amazon.com was waiting to be discovered. It took Bezos's unique character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.
Simplicity in business books is a formidable virtue, something Jeffrey J. Fox understands
—— EurobusinessA manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company
—— Darren Hardy, publisher, Success magazineThis book captures the essence of life and leadership
—— John C Maxwell, New York Times bestselling author of The 21 Irrefutable Laws of LeadershipMeticulous, multi-angled and valuable ... Coll's prose sweeps the earth like an Imax camera
—— Dwight Garner , New York TimesA thorough, sobering study of the pernicious consolidation of Big Oil ... jaw-dropping reading
—— Kirkus ReviewsIn this outstanding testament to the resilience of the human spirit, Ping takes readers on a journey both heartbreaking and inspiring. Ping's eloquent prose and remarkable attitude shine through in every word-and her compelling story will remind more than one reader to be thankful for what they have.
—— Publishers WeeklyHere are useful lessons for any young African businessperson
—— Africa ReportA really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended
—— Irish IndependentVery few people have had more impact than Luke Johnson
—— Peter Harden, founder, Harden’s Restaurant GuidesAn engaging and useful read
—— Financial NewsProvocative and worth reading
—— Michael Spencer, founder and Chief Executive, ICAPA fascinating glimpse behind Apple's famously closed doors, taking the reader inside the inner sanctum and sneaking a peek at the marketing meetings presided over by Jobs
—— PC Advisor